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1
Consumer-Based Brand Equity and Firm Risk
Consumer-Based Brand Equity and Firm Risk
Lopo L. Rego, | American Marketing Association | 2009 ,
2
Does Accommodating a Self-Serving Partner in an International Marketing Alliance Pay Off?
Does Accommodating a Self-Serving Partner in an International Marketing Alliance Pay Off?
Daniel C. Bello, | American Marketing Association | 2010 ,
3
Human Brands: Investigating Antecedents to Consumers' Strong Attachments to Celebrities
Human Brands: Investigating Antecedents to Consumers' Strong Attachments to Celebrities
Matthew Thomson, | American Marketing Association | 2006 ,
4
Choosing among Alternative Service Delivery Modes: An Investigation of Customer Trial of Self-Service Technologies
Choosing among Alternative Service Delivery Modes: An Investigation of Customer Trial of Self-Service Technologies
Matthew L. Meuter, | American Marketing Association | 2005 ,
5
Price-Based Global Market Segmentation for Services
Price-Based Global Market Segmentation for Services
Ruth N. Bolton, | American Marketing Association | 2003 ,
6
Self-Service Technologies : Understanding Customer Satisfaction with Technology-Based Service Encounters
Self-Service Technologies : Understanding Customer Satisfaction with Technology-Based Service Encounters
Matthew L. Meuter, | American Marketing Association | 2000 ,
7
Sensorless rotor velocity tracking control for induction motors
Sensorless rotor velocity tracking control for induction motors
Matthew G. Feemster, | Institute of Electrical and Electronics Engineers | 2001 ,
8
An improved indirect field-oriented controller for the induction motor
An improved indirect field-oriented controller for the induction motor
Aman Behal, | Institute of Electrical and Electronics Engineers | 2003 ,
9
Engine idle speed control using actuator saturation
Engine idle speed control using actuator saturation
Paul Herman, | Institute of Electrical and Electronics Engineers | 2000 ,
10
Robust feedback control of flow-induced structural radiation of sound
Robust feedback control of flow-induced structural radiation of sound
Craig Meredith Heatwole, | Institute of Electrical and Electronics Engineers | 2000 ,
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Black Issues Book Review
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Black Issues in Higher Education
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Community College Week
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Diverse: Issues in Higher Education
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