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1
The Role of Self-Affirmation in Consumer Persuasion
The Role of Self-Affirmation in Consumer Persuasion
Brinol, P., | Association for Consumer Research | 2006 ,
2
The Role of Power in Consumer Persuasion
The Role of Power in Consumer Persuasion
Brinol, P, | Association for Consumer Research | 2007 ,
3
Hidden Effects of Persuasion
Hidden Effects of Persuasion
Z.L. Tormala, | Association for Consumer Research | 2004 ,
4
Undermining Self-regulation Ability as a Means of Reducing Resistance to Persuasion
Undermining Self-regulation Ability as a Means of Reducing Resistance to Persuasion
Wheeler S. C,, | Association for Consumer Research | 2004 ,
5
The Role of Mortality Salience in Consumer Persuasion
The Role of Mortality Salience in Consumer Persuasion
Horcajo, J, | Association for Consumer Research | 2008 ,
6
Confidence in Thoughts to Commercials: a Self-Validation Analysis
Confidence in Thoughts to Commercials: a Self-Validation Analysis
Pablo Brinol, | Association for Consumer Research | 2002 ,
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