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1
Modeling the Audience's Banner Ad Exposure for Internet Advertising Planning
Modeling the Audience's Banner Ad Exposure for Internet Advertising Planning
Chun-Yao Hwang., | Myron E. Sharpe | 2006 ,
2
Effectiveness of Advertising in Different Media The Case of U.S. Army Recruiting
Effectiveness of Advertising in Different Media The Case of U.S. Army Recruiting
James N. Dertouzos., | Myron E. Sharpe | 2006 ,
3
Generational and Regional Differences in Media Consumption Patterns of Chinese Generation X Consumers
Generational and Regional Differences in Media Consumption Patterns of Chinese Generation X Consumers
Wenyu Dou., | Myron E. Sharpe | 2006 ,
4
SPECIAL SECTION ON THE ECONOMIC DIMENSIONS OF ADVERTISING MEDIA AUDIENCES Introduction to the Special Section
SPECIAL SECTION ON THE ECONOMIC DIMENSIONS OF ADVERTISING MEDIA AUDIENCES Introduction to the Special Section
Steven S. Wildman., | Myron E. Sharpe | 2006 ,
5
Progressive Yet Traditional The Portrayal of Women Compared to That of Men in E-Commerce Magazine Advertisements
Progressive Yet Traditional The Portrayal of Women Compared to That of Men in E-Commerce Magazine Advertisements
Stephen K. Koernig., | Myron E. Sharpe | 2006 ,
6
The Influence of Home Page Complexity on Consumer Attention, Attitudes, and Purchase Intent
The Influence of Home Page Complexity on Consumer Attention, Attitudes, and Purchase Intent
Gary L. Geissler., | Myron E. Sharpe | 2006 ,
7
Effects of Comparative Advertising in High-an Low-Cognitive Elaboration Conditions
Effects of Comparative Advertising in High-an Low-Cognitive Elaboration Conditions
Cheris W. C. Chow., | Myron E. Sharpe | 2006 ,
8
The Influence of Metaphors and Product Type on Brand Personality Perceptions and Attitudes
The Influence of Metaphors and Product Type on Brand Personality Perceptions and Attitudes
Swee Hoon Ang., | Myron E. Sharpe | 2006 ,
9
Estimating Confidence Bounds for Advertising Effect Duration Intervals
Estimating Confidence Bounds for Advertising Effect Duration Intervals
Philip Hans Franses., | Myron E. Sharpe | 2006 ,
10
The Differential Effects of Celebrity and Expert Endorsements on Consumer Risk Perceptions The Role of Consumer Knowledge, Perceived Congruency, and Product Technology Orientation
The Differential Effects of Celebrity and Expert Endorsements on Consumer Risk Perceptions The Role of Consumer Knowledge, Perceived Congruency, and Product Technology Orientation
Dipayan Biswas., | Myron E. Sharpe | 2006 ,
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