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1
Signaling Status with Luxury Goods: The Role of Brand Prominence
Signaling Status with Luxury Goods: The Role of Brand Prominence
Young Jee Han, | American Marketing Association | 2010 ,
2
Measuring the Price Knowledge Shoppers Bring to the Store
Measuring the Price Knowledge Shoppers Bring to the Store
Marc Vanhuele, | American Marketing Association | 2002 ,
3
Recurring goals and learning : the impact of successful reward attainment on purchase behavior
Recurring goals and learning : the impact of successful reward attainment on purchase behavior
Joseph nunes, | Association for Consumer Research | 2010 ,
4
Brand Extensions of Experiential Goods : Movie Sequel Evaluations
Brand Extensions of Experiential Goods : Movie Sequel Evaluations
Sanjay Sood., | University of Chicago Press | 2006 ,
5
Consumers' Immediate Memory for Prices
Consumers' Immediate Memory for Prices
Marc Vanhuele., | University of Chicago Press | 2006 ,
6
The Endowed Progress Effect : How Artificial Advancement Increases Effort
The Endowed Progress Effect : How Artificial Advancement Increases Effort
Joseph C. Nunes., | University of Chicago Press | 2006 ,
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