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1
Giving an "E-Human Touch" to E-Tailing: The Moderating Roles of Static Information Quantity and Consumption Motive in the Effectiveness of a Virtual Salesperson
Giving an "E-Human Touch" to E-Tailing: The Moderating Roles of Static Information Quantity and Consumption Motive in the Effectiveness of a Virtual Salesperson
Wan, F, | Association for Consumer Research | 2007 ,
2
A Complex Account of Service Recovery: Subtle Efforts to Remedy Subtle Service Failure
A Complex Account of Service Recovery: Subtle Efforts to Remedy Subtle Service Failure
Wan F, | Association for Consumer Research | 2011 ,
3
Passionate Surfers in Image-Driven Consumer Culture: Fashion-Conscious, Appearance-Savvy People and Their Way of Life
Passionate Surfers in Image-Driven Consumer Culture: Fashion-Conscious, Appearance-Savvy People and Their Way of Life
Wan, F., | Association for Consumer Research | 2001 ,
4
Trying Harder and Doing Worse: How Grocery Shoppers Track In-Store Spending
Trying Harder and Doing Worse: How Grocery Shoppers Track In-Store Spending
Koert van Ittersum, | American Marketing Association | 2010 ,
5
Reasons for Market Evolution and Budgeting Implications
Reasons for Market Evolution and Budgeting Implications
Fang Wang and Xiao-Ping (Steven) Zhang, | American Marketing Association | 2008 ,
6
Survival in Markets with Network Effects: Product Compatibility and Order-of-Entry Effects
Survival in Markets with Network Effects: Product Compatibility and Order-of-Entry Effects
Qi Wang, | American Marketing Association | 2010 ,
7
Instant Customer Base Analysis : Managerial Heuristics Often "Get It Right"
Instant Customer Base Analysis : Managerial Heuristics Often "Get It Right"
Markus Wübben and Florian v. Wangenheim, | American Marketing Association | 2008 ,
8
Managing Distributors' Changing Motivations over the Course of a Joint Sales Program (pp. 32-47)
Managing Distributors' Changing Motivations over the Course of a Joint Sales Program (pp. 32-47)
Flora F. Gu, | American Marketing Association | 2010 ,
9
Behavioral Consequences of Overbooking Service Capacity
Behavioral Consequences of Overbooking Service Capacity
Florian v. Wangenheim, | American Marketing Association | 2007 ,
10
The Influence of Incidental Affect on Consumers' Food Intake
The Influence of Incidental Affect on Consumers' Food Intake
Nitika Garg, Brian Wansink, | American Marketing Association | 2007 ,
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