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1
Continuous Supplier Performance Improvement : Effects of Collaborative Communication and Control
Continuous Supplier Performance Improvement : Effects of Collaborative Communication and Control
Ashwin W. Joshi, | American Marketing Association | 2009 ,
2
Inertial Disruption : The Impact of a New Competitive Entrant on Online Consumer Search
Inertial Disruption : The Impact of a New Competitive Entrant on Online Consumer Search
Wendy W. Moe and Sha Yang, | American Marketing Association | 2009 ,
3
The Role of Leaders in Internal Marketing
The Role of Leaders in Internal Marketing
Jan Wieseke, | American Marketing Association | 2009 ,
4
Social Identity and the Service—Profit Chain
Social Identity and the Service—Profit Chain
Christian Homburg, | American Marketing Association | 2009 ,
5
The Role of Hubs in the Adoption Process
The Role of Hubs in the Adoption Process
Jacob Goldenberg, | American Marketing Association | 2009 ,
6
Does Customer Demotion Jeopardize Loyalty?
Does Customer Demotion Jeopardize Loyalty?
Tillmann Wagner, | American Marketing Association | 2009 ,
7
Marketing under Uncertainty : The Logic of an Effectual Approach
Marketing under Uncertainty : The Logic of an Effectual Approach
Stuart Read, | American Marketing Association | 2009 ,
8
Auctioning Keywords in Online Search
Auctioning Keywords in Online Search
Jianqing Chen, | American Marketing Association | 2009 ,
9
Self-Benefit versus Other-Benefit Marketing Appeals : Their Effectiveness in Generating Charitable Support
Self-Benefit versus Other-Benefit Marketing Appeals : Their Effectiveness in Generating Charitable Support
Katherine White and John Peloza, | American Marketing Association | 2009 ,
10
Technology Convergence : When Do Consumers Prefer Converged Products to Dedicated Products?
Technology Convergence : When Do Consumers Prefer Converged Products to Dedicated Products?
Jin K. Han, | American Marketing Association | 2009 ,
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