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1
Multiproduct Quality Competition: Fighting Brands and Product Line Pruning
Multiproduct Quality Competition: Fighting Brands and Product Line Pruning
Johnson, J. P., | American Economic Assn | 2003 ,
2
On the Simple Economics of Advertising, Marketing, and Product Design
On the Simple Economics of Advertising, Marketing, and Product Design
Johnson, J. P., | American Economic Assn | 2006 ,
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