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1
The new productivity paradox
The new productivity paradox
Mark C., | Association for Computing Machinery | 2003 ,
2
The new productivity paradox
The new productivity paradox
Mark C. Anderson, | Association for Computing Machinery | 2003 ,
3
Conceptualizing and Measuring the Monetary Value of Brand Extensions : The Case of Motion Pictures
Conceptualizing and Measuring the Monetary Value of Brand Extensions : The Case of Motion Pictures
Thorsten Hennig-Thurau, | American Marketing Association | 2009 ,
4
Instant Customer Base Analysis : Managerial Heuristics Often "Get It Right"
Instant Customer Base Analysis : Managerial Heuristics Often "Get It Right"
Markus Wübben and Florian v. Wangenheim, | American Marketing Association | 2008 ,
5
The Last Picture Show? Timing and Order of Movie Distribution Channels
The Last Picture Show? Timing and Order of Movie Distribution Channels
Thorsten Hennig-Thurau, | American Marketing Association | 2007 ,
6
Are All Smiles Created Equal? How Emotional Contagion and Emotional Labor Affect Service Relationships
Are All Smiles Created Equal? How Emotional Contagion and Emotional Labor Affect Service Relationships
Thorsten Hennig-Thurau, | American Marketing Association | 2006 ,
7
Job Satisfaction, Job Performance, and Effort: A Reexamination Using Agency Theory
Job Satisfaction, Job Performance, and Effort: A Reexamination Using Agency Theory
Markus Christen, | American Marketing Association | 2006 ,
8
How Does Enforcement Deter Gray Market Incidence?
How Does Enforcement Deter Gray Market Incidence?
Kersi D. Antia, | American Marketing Association | 2006 ,
9
The Impact of Acquisitions on Innovation: Poison Pill, Placebo, or Tonic?
The Impact of Acquisitions on Innovation: Poison Pill, Placebo, or Tonic?
Jaideep C. Prabhu, | American Marketing Association | 2005 ,
10
Understanding the Customer Base of Service Providers : An Examination of the Differences between Switchers and Stayers
Understanding the Customer Base of Service Providers : An Examination of the Differences between Switchers and Stayers
Jaishankar Ganesh, | American Marketing Association | 2000 ,
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