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1
How Is Manifest Branding Strategy Related to the Intangible Value of a Corporation?
How Is Manifest Branding Strategy Related to the Intangible Value of a Corporation?
Vithala R. Rao, | American Marketing Association | 2004 ,
2
Monitoring the Dynamics of Brand Equity Using Store-Level Data
Monitoring the Dynamics of Brand Equity Using Store-Level Data
S. Sriram, | American Marketing Association | 2007 ,
3
Market Pioneer and Early Follower Survival Risks: A Contingency Analysis of Really New versus Incrementally New Product-Markets
Market Pioneer and Early Follower Survival Risks: A Contingency Analysis of Really New versus Incrementally New Product-Markets
Sungwook Min, | American Marketing Association | 2006 ,
4
Application of a neural-network scheduler on a real manufacturing system
Application of a neural-network scheduler on a real manufacturing system
George A. Rovithakis, | Institute of Electrical and Electronics Engineers | 2001 ,
5
Electrodeposition of Zn-Co alloy from acid chloride electrolyte
Electrodeposition of Zn-Co alloy from acid chloride electrolyte
Shivakumara, S., | Cenatral Electrochemical Research Instiitute | 2007 ,
6
penny wise and pound foolish: the left digit effect in percceptual responses to multi-digit numbers
penny wise and pound foolish: the left digit effect in percceptual responses to multi-digit numbers
manoj thomas, | Association for Consumer Research | 2004 ,
7
Who Does Familiarity Affect Distance Judgments? The Discrepancy Attribution Hypothesis
Who Does Familiarity Affect Distance Judgments? The Discrepancy Attribution Hypothesis
Manoj Thomas, | Association for Consumer Research | 2010 ,
8
Psychological Distance and Metacognitive Experience
Psychological Distance and Metacognitive Experience
Clarie Tsai, | Association for Consumer Research | 2010 ,
9
The Brevity Effect in New Product Labels: When Does Linguistic Fluency Affect Comsumer's Responses to New Products?
The Brevity Effect in New Product Labels: When Does Linguistic Fluency Affect Comsumer's Responses to New Products?
Manoj Thomas, | Association for Consumer Research | 2010 ,
10
When (and How) Does Metacognitive Experience Affect Consumer Behavior
When (and How) Does Metacognitive Experience Affect Consumer Behavior
Manoj Thomas, | Association for Consumer Research | 2010 ,
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