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1
Product Innovations, Advertising, and Stock Returns
Product Innovations, Advertising, and Stock Returns
Shuba Srinivasan, | American Marketing Association | 2009 ,
2
American Girl and the Brand Gestalt : Closing the Loop on Sociocultural Branding Research
American Girl and the Brand Gestalt : Closing the Loop on Sociocultural Branding Research
Nina Diamond, | American Marketing Association | 2009 ,
3
Effects of Word-of-Mouth versus Traditional Marketing : Findings from an Internet Social Networking Site
Effects of Word-of-Mouth versus Traditional Marketing : Findings from an Internet Social Networking Site
Michael Trusov, | American Marketing Association | 2009 ,
4
Trying Harder and Doing Worse: How Grocery Shoppers Track In-Store Spending
Trying Harder and Doing Worse: How Grocery Shoppers Track In-Store Spending
Koert van Ittersum, | American Marketing Association | 2010 ,
5
Private-Label Use and Store Loyalty
Private-Label Use and Store Loyalty
Kusum L. Ailawadi, | American Marketing Association | 2008 ,
6
Return on Interactivity: The Impact of Online Agents on Newcomer Adjustment
Return on Interactivity: The Impact of Online Agents on Newcomer Adjustment
Clemens F. Köhler, | American Marketing Association | 2011 ,
7
New Products, Sales Promotions, and Firm Value: The Case of the Automobile Industry
New Products, Sales Promotions, and Firm Value: The Case of the Automobile Industry
Koen Pauwels, | American Marketing Association | 2004 ,
8
Building Brand Community
Building Brand Community
James H. McAlexander, | American Marketing Association | 2002 ,
9
Nonlinear optimal control applied to coordinated ramp metering
Nonlinear optimal control applied to coordinated ramp metering
Apostolos Kotsialos, | Institute of Electrical and Electronics Engineers | 2004 ,
10
Modeling and identification for high-performance robot control: an RRR-robotic arm case study
Modeling and identification for high-performance robot control: an RRR-robotic arm case study
Dragan Kostic, | Institute of Electrical and Electronics Engineers | 2004 ,
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