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1
Understanding the Marketing Department's Influence within the Firm
Understanding the Marketing Department's Influence within the Firm
Peter C. Verhoef and Peter S. H. Leeflang, | American Marketing Association | 2009 ,
2
Why Do Firms Invest in Consumer Advertising with Limited Sales Response? A Shareholder Perspective
Why Do Firms Invest in Consumer Advertising with Limited Sales Response? A Shareholder Perspective
Ernst C. Osinga, | American Marketing Association | 2011 ,
3
Strategic Responses to New Technologies and Their Impact on Firm Performance
Strategic Responses to New Technologies and Their Impact on Firm Performance
Ruby P. Lee, | American Marketing Association | 2004 ,
4
Managing Marketing Channel Opportunism : The Efficacy of Alternative Governance Mechanisms
Managing Marketing Channel Opportunism : The Efficacy of Alternative Governance Mechanisms
James R. Brown, | American Marketing Association | 2000 ,
5
Strategic Marketing Planning for Radically New Products
Strategic Marketing Planning for Radically New Products
Lee G. Cooper, | American Marketing Association | 2000 ,
6
Design, Modeling, and Control of Piezoelectric Actuators for Intracytoplasmic Sperm Injection.
Design, Modeling, and Control of Piezoelectric Actuators for Intracytoplasmic Sperm Injection.
Andi Sudjana Putra, | Institute of Electrical and Electronics Engineers | 2007 ,
7
Fast parking control of mobile robots: a motion planning approach with experimental validation
Fast parking control of mobile robots: a motion planning approach with experimental validation
Ti-Chung Lee, | Institute of Electrical and Electronics Engineers | 2004 ,
8
Real-time identification of road-bank angle using differential GPS
Real-time identification of road-bank angle using differential GPS
Jin-Oh Hahn, | Institute of Electrical and Electronics Engineers | 2004 ,
9
Minimum destructive interference design of dual-stage control systems for hard disk drives
Minimum destructive interference design of dual-stage control systems for hard disk drives
Seung-Hi Lee, | Institute of Electrical and Electronics Engineers | 2004 ,
10
Design and implementation of the SNMP agents for remote monitoring and control via UML and Petri nets
Design and implementation of the SNMP agents for remote monitoring and control via UML and Petri nets
Jin-Shyan Lee, | Institute of Electrical and Electronics Engineers | 2004 ,
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