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Peter C. Verhoef and Peter S. H. Leeflang, | American Marketing Association | 2009 ,
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Ruby P. Lee, | American Marketing Association | 2004 ,
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Lee G. Cooper, | American Marketing Association | 2000 ,
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Andi Sudjana Putra, | Institute of Electrical and Electronics Engineers | 2007 ,
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Ti-Chung Lee, | Institute of Electrical and Electronics Engineers | 2004 ,
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Jin-Oh Hahn, | Institute of Electrical and Electronics Engineers | 2004 ,