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1
Performance Implications of Adopting a Customer-Focused Sales Campaign
Performance Implications of Adopting a Customer-Focused Sales Campaign
V. Kumar, Rajkumar Venkatesan and Werner Reinartz, | American Marketing Association | 2008 ,
2
A Customer Lifetime Value Framework for Customer Selection and Resource Allocation Strategy
A Customer Lifetime Value Framework for Customer Selection and Resource Allocation Strategy
Rajkumar Venkatesan, | American Marketing Association | 2004 ,
3
Multichannel Shopping: Causes and Consequences
Multichannel Shopping: Causes and Consequences
Rajkumar Venkatesan, | American Marketing Association | 2007 ,
4
IP telephony with H.323 : architectures for unified networks and integrated services
IP telephony with H.323 : architectures for unified networks and integrated services
Kumar, Vineet, 567.6-K96i | John Wiley | 2001 567.6-K96i,
5
International marketing research
International marketing research
Kumar, V., 326.18-K96i | Prentice Hall | 2000 326.18-K96i,
6
Are Product Returns a Necessary Evil? Antecedents and Consequences
Are Product Returns a Necessary Evil? Antecedents and Consequences
J. Andrew Petersen and V. Kumar, | American Marketing Association | 2009 ,
7
Expanding the Role of Marketing : From Customer Equity to Market Capitalization
Expanding the Role of Marketing : From Customer Equity to Market Capitalization
V. Kumar and Denish Shah, | American Marketing Association | 2009 ,
8
The Impact of Customer Relationship Management Implementation on Cost and Profit Efficiencies : Evidence from the U.S. Commercial Banking Industry
The Impact of Customer Relationship Management Implementation on Cost and Profit Efficiencies : Evidence from the U.S. Commercial Banking Industry
Alexander Krasnikov, | American Marketing Association | 2009 ,
9
Is Market Orientation a Source of Sustainable Competitive Advantage or Simply the Cost of Competing?
Is Market Orientation a Source of Sustainable Competitive Advantage or Simply the Cost of Competing?
V. Kumar, | American Marketing Association | 2011 ,
10
Interaction Orientation and Firm Performance
Interaction Orientation and Firm Performance
Girish Ramani and V. Kumar, | American Marketing Association | 2008 ,
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