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1
Expanding the Role of Marketing : From Customer Equity to Market Capitalization
Expanding the Role of Marketing : From Customer Equity to Market Capitalization
V. Kumar and Denish Shah, | American Marketing Association | 2009 ,
2
Electricity Price Forecasting in Ontario Electricity Market Using Wavelet Transform in Artificial Neural Network Based Model
Electricity Price Forecasting in Ontario Electricity Market Using Wavelet Transform in Artificial Neural Network Based Model
Sanjeev Kumar Aggarwal, | 제어자동화시스템공학회 | 2008 ,
3
Critical Construction Conflicting Factors Identification Using Analytical Hierarchy Process
Critical Construction Conflicting Factors Identification Using Analytical Hierarchy Process
Nirmal Kumar Acharya., | 대한토목학회 | 2006 ,
4
Key Attitude Indicators (KAI) for Measuring Atitude of Contractors in Construction Projects
Key Attitude Indicators (KAI) for Measuring Atitude of Contractors in Construction Projects
Nirmal Kumar Acharya., | 대한토목학회 | 2006 ,
5
Barrires in Implementing Urban Plans and Programs in Developing Countries : A Study of Kathmandu Valley
Barrires in Implementing Urban Plans and Programs in Developing Countries : A Study of Kathmandu Valley
Nirmal Kumar Acharya, Young-Dai Lee, | 대한토목학회 | 2005 ,
6
Are Product Returns a Necessary Evil? Antecedents and Consequences
Are Product Returns a Necessary Evil? Antecedents and Consequences
J. Andrew Petersen and V. Kumar, | American Marketing Association | 2009 ,
7
The Impact of Customer Relationship Management Implementation on Cost and Profit Efficiencies : Evidence from the U.S. Commercial Banking Industry
The Impact of Customer Relationship Management Implementation on Cost and Profit Efficiencies : Evidence from the U.S. Commercial Banking Industry
Alexander Krasnikov, | American Marketing Association | 2009 ,
8
Performance Implications of Adopting a Customer-Focused Sales Campaign
Performance Implications of Adopting a Customer-Focused Sales Campaign
V. Kumar, Rajkumar Venkatesan and Werner Reinartz, | American Marketing Association | 2008 ,
9
Is Market Orientation a Source of Sustainable Competitive Advantage or Simply the Cost of Competing?
Is Market Orientation a Source of Sustainable Competitive Advantage or Simply the Cost of Competing?
V. Kumar, | American Marketing Association | 2011 ,
10
Interaction Orientation and Firm Performance
Interaction Orientation and Firm Performance
Girish Ramani and V. Kumar, | American Marketing Association | 2008 ,
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