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1
Conceptualizing and Measuring the Monetary Value of Brand Extensions : The Case of Motion Pictures
Conceptualizing and Measuring the Monetary Value of Brand Extensions : The Case of Motion Pictures
Thorsten Hennig-Thurau, | American Marketing Association | 2009 ,
2
The Last Picture Show? Timing and Order of Movie Distribution Channels
The Last Picture Show? Timing and Order of Movie Distribution Channels
Thorsten Hennig-Thurau, | American Marketing Association | 2007 ,
3
Cross-Unit Competition for a Market Charter : The Enduring Influence of Structure
Cross-Unit Competition for a Market Charter : The Enduring Influence of Structure
Mark B. Houston, | American Marketing Association | 2001 ,
4
Methods to Test the Spatial Mismatch Hypothesis
Methods to Test the Spatial Mismatch Hypothesis
Houston, D. S., | Clark University | 2005 ,
5
The (Gradually) Changing Face of State IT Jobs
The (Gradually) Changing Face of State IT Jobs
Pawlowski, S. D., | Association for Computing Machinery | 2005 ,
6
Job Proximity and the Urban Employment Problem: Do Suitable Nearby Jobs Improve Neighbourhood Employment Rates?: A Comment
Job Proximity and the Urban Employment Problem: Do Suitable Nearby Jobs Improve Neighbourhood Employment Rates?: A Comment
Houston, Donald, | Longman | 1998 ,
7
Exemplars or Beliefs ? Implications of Representational Differences on Brand Evaluations across Cultures
Exemplars or Beliefs ? Implications of Representational Differences on Brand Evaluations across Cultures
Sharon Ng, | Association for Consumer Research | 2004 ,
8
The Fading of Optimism: Temporal Changes in Expectations about Product Performance
The Fading of Optimism: Temporal Changes in Expectations about Product Performance
Monga, A., | Association for Consumer Research | 2005 ,
9
Cross-Cultural Differences in Brand Cognitive Structures
Cross-Cultural Differences in Brand Cognitive Structures
Ng, S., | Association for Consumer Research | 2005 ,
10
Cultural Paradoxes Reflected in Brand Meaning: Mcdonald=S in Shanghai China
Cultural Paradoxes Reflected in Brand Meaning: Mcdonald=S in Shanghai China
Giana M. Eckhardt, | Association for Consumer Research | 2002 ,
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