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1
Debt Financing in Asset Markets
Debt Financing in Asset Markets
He, Z., | American Economic Assn | 2012 ,
2
Intermediary Asset Pricing
Intermediary Asset Pricing
He, Z., | American Economic Assn | 2013 ,
3
Does Customer Demotion Jeopardize Loyalty?
Does Customer Demotion Jeopardize Loyalty?
Tillmann Wagner, | American Marketing Association | 2009 ,
4
Brand-Specific Leadership : Turning Employees into Brand Champions
Brand-Specific Leadership : Turning Employees into Brand Champions
Felicitas M. Morhart, | American Marketing Association | 2009 ,
5
Conceptualizing and Measuring the Monetary Value of Brand Extensions : The Case of Motion Pictures
Conceptualizing and Measuring the Monetary Value of Brand Extensions : The Case of Motion Pictures
Thorsten Hennig-Thurau, | American Marketing Association | 2009 ,
6
Customer Reactions to Service Separation
Customer Reactions to Service Separation
Hean Tat Keh, | American Marketing Association | 2010 ,
7
Customer Equity Drivers and Future Sales
Customer Equity Drivers and Future Sales
Verena Vogel, | American Marketing Association | 2008 ,
8
How Customer Portfolio Affects New Product Development in Technology-Based Entrepreneurial Firms
How Customer Portfolio Affects New Product Development in Technology-Based Entrepreneurial Firms
Helena Yli-Renko and Ramkumar Janakiraman, | American Marketing Association | 2008 ,
9
Determinants of Perceived Web Site Interactivity
Determinants of Perceived Web Site Interactivity
Ji Hee Song and George M. Zinkhan, | American Marketing Association | 2008 ,
10
Performance Implications of Mismatched Governance Regimes Across External and Internal Relationships
Performance Implications of Mismatched Governance Regimes Across External and Internal Relationships
Alok Kumar, | American Marketing Association | 2011 ,
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1
Phytopathologische Zeitschrift
Blackwell Publishing Limited [, ]