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1
What Holds Attention to Television? Strategic Inertia of Looks at Content Boundaries
What Holds Attention to Television? Strategic Inertia of Looks at Content Boundaries
Hawkins, R. P., | SAGE PERIODICALS Inc | 2002 ,
2
"What Has Mattered to Economics Since 1970"
"What Has Mattered to Economics Since 1970"
E. Han Kim., | American Economic Associaton | 2006 ,
3
Product Innovations, Advertising, and Stock Returns
Product Innovations, Advertising, and Stock Returns
Shuba Srinivasan, | American Marketing Association | 2009 ,
4
The Role of Hubs in the Adoption Process
The Role of Hubs in the Adoption Process
Jacob Goldenberg, | American Marketing Association | 2009 ,
5
Technology Convergence : When Do Consumers Prefer Converged Products to Dedicated Products?
Technology Convergence : When Do Consumers Prefer Converged Products to Dedicated Products?
Jin K. Han, | American Marketing Association | 2009 ,
6
Marketing Strategy and Wall Street : Nailing down Marketing's Impact
Marketing Strategy and Wall Street : Nailing down Marketing's Impact
Dominique M. Hanssens, | American Marketing Association | 2009 ,
7
Ending a Price Promotion : Retracting It in One Step or Phasing It out Gradually
Ending a Price Promotion : Retracting It in One Step or Phasing It out Gradually
Michael Tsiros and David M. Hardesty, | American Marketing Association | 2010 ,
8
The Direct and Indirect Effects of Advertising Spending on Firm Value
The Direct and Indirect Effects of Advertising Spending on Firm Value
Amit Joshi and Dominique M. Hanssens, | American Marketing Association | 2010 ,
9
To Bundle or Not to Bundle: Determinants of the Profitability of Multi-Item Auctions
To Bundle or Not to Bundle: Determinants of the Profitability of Multi-Item Auctions
Peter T.L. Popkowski Leszczyc, | American Marketing Association | 2010 ,
10
Signaling Status with Luxury Goods: The Role of Brand Prominence
Signaling Status with Luxury Goods: The Role of Brand Prominence
Young Jee Han, | American Marketing Association | 2010 ,
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