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1
Persuasion Pleasure and Selling Stress: The Role of Non-Verbal Communication in Consumer Influence Settings
Persuasion Pleasure and Selling Stress: The Role of Non-Verbal Communication in Consumer Influence Settings
Fennis, B.M., | Association for Consumer Research | 2008 ,
2
Revisiting the Malleable Self: Brand Effects on Consumer Self-Perceptions of Personality Traits
Revisiting the Malleable Self: Brand Effects on Consumer Self-Perceptions of Personality Traits
Fennis, B. M., | Association for Consumer Research | 2005 ,
3
"Be All You Can Be": The Influence of Advertising Slogans on Regulatory focus and Consumer Spending Behavior
"Be All You Can Be": The Influence of Advertising Slogans on Regulatory focus and Consumer Spending Behavior
Fransen, M. L, | Association for Consumer Research | 2007 ,
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