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1
What Is Discrimination? Gender in the American Economic Association, 1935-2004
What Is Discrimination? Gender in the American Economic Association, 1935-2004
Donald, S. G., | American Economic Assn | 2006 ,
2
The Role of Hubs in the Adoption Process
The Role of Hubs in the Adoption Process
Jacob Goldenberg, | American Marketing Association | 2009 ,
3
Metrics for Making Marketing Matter
Metrics for Making Marketing Matter
Donald R. Lehmann, | American Marketing Association | 2004 ,
4
The Effect of Corporate Social Responsibility on Customer Donations to Corporate-Supported Nonprofits
The Effect of Corporate Social Responsibility on Customer Donations to Corporate-Supported Nonprofits
Donald R. Lichtenstein, | American Marketing Association | 2004 ,
5
Revenue Premium as an Outcome Measure of Brand Equity
Revenue Premium as an Outcome Measure of Brand Equity
Kusum L. Ailawadi, | American Marketing Association | 2003 ,
6
Sales through Sequential Distribution Channels : An Application to Movies and Videos
Sales through Sequential Distribution Channels : An Application to Movies and Videos
Donald R. Lehmann and Charles B. Weinberg, | American Marketing Association | 2000 ,
7
Market Response to a Major Policy Change in the Marketing Mix : Learning from Procter & Gamble's Value Pricing Strategy
Market Response to a Major Policy Change in the Marketing Mix : Learning from Procter & Gamble's Value Pricing Strategy
Kusum L. Ailawadi, | American Marketing Association | 2001 ,
8
Performance assessment of a pushrim-activated power-assisted wheelchair control system
Performance assessment of a pushrim-activated power-assisted wheelchair control system
Rory A. Cooper, | Institute of Electrical and Electronics Engineers | 2002 ,
9
The Impact of Experience and Time on the Use of Data Quality Information in Decision Making
The Impact of Experience and Time on the Use of Data Quality Information in Decision Making
Craig W. Fisher, | Informs | 2003 ,
10
Cognitive Support for Real-Time Dynamic Decision Making
Cognitive Support for Real-Time Dynamic Decision Making
F. Javier Lerch, | Informs | 2001 ,
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