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1
Is Customer Participation in Value Creation a Double-Edged Sword? Evidence from Professional Financial Services Across Cultures
Is Customer Participation in Value Creation a Double-Edged Sword? Evidence from Professional Financial Services Across Cultures
Kimmy Wa Chan, | American Marketing Association | 2010 ,
2
Delight by Design : The Role of Hedonic versus Utilitarian Benefits
Delight by Design : The Role of Hedonic versus Utilitarian Benefits
Ravindra Chitturi, | American Marketing Association | 2008 ,
3
An Empirical Test of Warranty Theories in the U.S. Computer Server and Automobile Markets
An Empirical Test of Warranty Theories in the U.S. Computer Server and Automobile Markets
Junhong Chu, | American Marketing Association | 2011 ,
4
Return on Investment Implications for Pharmaceutical Promotional Expenditures: The Role of Marketing-Mix Interactions
Return on Investment Implications for Pharmaceutical Promotional Expenditures: The Role of Marketing-Mix Interactions
Sridhar Narayanan, | American Marketing Association | 2004 ,
5
Learning and Exit Behavior of New Entrant Discount Airlines from City-Pair Markets
Learning and Exit Behavior of New Entrant Discount Airlines from City-Pair Markets
Ashutosh Dixit, | American Marketing Association | 2007 ,
6
Effects of Strategic Orientations on Technology- and Market-Based Breakthrough Innovations
Effects of Strategic Orientations on Technology- and Market-Based Breakthrough Innovations
Kevin Zheng Zhou, | American Marketing Association | 2005 ,
7
The Effects of Strategic Orientations on Technology- and Market-Based Breakthrough Innovations
The Effects of Strategic Orientations on Technology- and Market-Based Breakthrough Innovations
Kevin Zheng Zhou, | American Marketing Association | 2005 ,
8
To have and to Hold : The Influence of Haptic Information on Product Judgments
To have and to Hold : The Influence of Haptic Information on Product Judgments
Joann Peck, | American Marketing Association | 2003 ,
9
An Integrator-Backstepping-Based Dynamic Surface Control Method for a Two-Axis Piezoelectric Micropositioning Stage.
An Integrator-Backstepping-Based Dynamic Surface Control Method for a Two-Axis Piezoelectric Micropositioning Stage.
Hsin-Jang Shieh, | Institute of Electrical and Electronics Engineers | 2007 ,
10
On the Implementation of Supervised Control of Discrete Event Systems.
On the Implementation of Supervised Control of Discrete Event Systems.
Francesco Basile, | Institute of Electrical and Electronics Engineers | 2007 ,
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