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1
Impact of "Mad Money" Stock Recommendations : Merging Financial and Marketing Perspectives
Impact of "Mad Money" Stock Recommendations : Merging Financial and Marketing Perspectives
Ekaterina V. Karniouchina, | American Marketing Association | 2009 ,
2
The Debate over Doing Good : Corporate Social Performance, Strategic Marketing Levers, and Firm-Idiosyncratic Risk
The Debate over Doing Good : Corporate Social Performance, Strategic Marketing Levers, and Firm-Idiosyncratic Risk
Xueming Luo and C. B. Bhattacharya, | American Marketing Association | 2009 ,
3
Does In-Store Marketing Work? Effects of the Number and Position of Shelf Facings on Brand Attention and Evaluation at the Point of Purchase
Does In-Store Marketing Work? Effects of the Number and Position of Shelf Facings on Brand Attention and Evaluation at the Point of Purchase
Pierre Chandon, | American Marketing Association | 2009 ,
4
Marketing Communication Drivers of Adoption Timing of a New E-Service among Existing Customers
Marketing Communication Drivers of Adoption Timing of a New E-Service among Existing Customers
Remco Prins, | American Marketing Association | 2007 ,
5
Slotting Allowances and Fees : Schools of Thought and the Views of Practicing Managers
Slotting Allowances and Fees : Schools of Thought and the Views of Practicing Managers
Paul N. Bloom, | American Marketing Association | 2000 ,
6
The Acquisition and Utilization of Information in New Product Alliances : A Strength-of-Ties Perspective
The Acquisition and Utilization of Information in New Product Alliances : A Strength-of-Ties Perspective
Aric Rindfleisch and Christine Moorman, | American Marketing Association | 2001 ,
7
Visual Servoing-Based Autonomous 2-D Manipulation of Microparticles Using a Nanoprobe.
Visual Servoing-Based Autonomous 2-D Manipulation of Microparticles Using a Nanoprobe.
Çagdas D. Önal, | Institute of Electrical and Electronics Engineers | 2007 ,
8
Design of a gain scheduling controller for knee-joint angle control by using functional electrical stimulation.
Design of a gain scheduling controller for knee-joint angle control by using functional electrical stimulation.
Fabio Previdi, | Institute of Electrical and Electronics Engineers | 2003 ,
9
Robust control reconfiguration of a thermal process with multiple operating modes.
Robust control reconfiguration of a thermal process with multiple operating modes.
Philippe Charbonnaud, | Institute of Electrical and Electronics Engineers | 2003 ,
10
Trajectory tracking of large-displacement piezoelectric actuators using a nonlinear observer-based variable structure control
Trajectory tracking of large-displacement piezoelectric actuators using a nonlinear observer-based variable structure control
Chih-Lyang Hwang, | Institute of Electrical and Electronics Engineers | 2005 ,
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