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Dimensional Relationships of Recall and Recognition Measures with Selected Cognitive and Affective Aspects of Print Ads
Dimensional Relationships of Recall and Recognition Measures with Selected Cognitive and Affective Aspects of Print Ads
James H. Leigh., | Myron E. Sharpe | 2006 ,
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The Importance and Funcational Significance of Affective Cues in Consumer Choice
The Importance and Funcational Significance of Affective Cues in Consumer Choice
Peter R. Darke., | University of Chicago Press | 2006 ,
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Journal of Worry & Affective Experience
Individual Differences Research Group [, ]