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The Effect of Brand Name on Consumers' Evaluation of Price Discounts and Tie-In Product Promotions
The Effect of Brand Name on Consumers' Evaluation of Price Discounts and Tie-In Product Promotions
Manchanda, R., | Association for Consumer Research | 2001 ,
2
The Red-Faced Customer: Investigating Embarrassment in the Context of Consumer Purchase
The Red-Faced Customer: Investigating Embarrassment in the Context of Consumer Purchase
Dahl, D. W., | Association for Consumer Research | 2001 ,
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