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81
The Sustainability Liability: Potential Negative Effects of Ethicality on Product Preference
The Sustainability Liability: Potential Negative Effects of Ethicality on Product Preference
Michael G. Luchs, | American Marketing Association | 2010 ,
82
Driving Profitability by Encouraging Customer Referrals: Who, When, and How (pp. 1-17)
Driving Profitability by Encouraging Customer Referrals: Who, When, and How (pp. 1-17)
V. Kumar, | American Marketing Association | 2010 ,
83
Does Accommodating a Self-Serving Partner in an International Marketing Alliance Pay Off?
Does Accommodating a Self-Serving Partner in an International Marketing Alliance Pay Off?
Daniel C. Bello, | American Marketing Association | 2010 ,
84
Motivating Salespeople to Sell New Products: The Relative Influence of Attitudes, Subjective Norms, and Self-Efficacy
Motivating Salespeople to Sell New Products: The Relative Influence of Attitudes, Subjective Norms, and Self-Efficacy
Frank Q. Fu, | American Marketing Association | 2010 ,
85
A Global Investigation into the Constellation of Consumer Attitudes Toward Global and Local Products
A Global Investigation into the Constellation of Consumer Attitudes Toward Global and Local Products
Jan-Benedict E.M. Steenkamp, | American Marketing Association | 2010 ,
86
Brand Attachment and Brand Attitude Strength: Conceptual and Empirical Differentiation of Two Critical Brand Equity Drivers
Brand Attachment and Brand Attitude Strength: Conceptual and Empirical Differentiation of Two Critical Brand Equity Drivers
C. Whan Park, | American Marketing Association | 2010 ,
87
New Products, Sales Promotions, and Firm Value: The Case of the Automobile Industry
New Products, Sales Promotions, and Firm Value: The Case of the Automobile Industry
Koen Pauwels, | American Marketing Association | 2004 ,
88
Impression Management Using Typeface Design
Impression Management Using Typeface Design
Pamela W. Henderson, | American Marketing Association | 2004 ,
89
Customer Knowledge Development: Antecedents and Impact on New Product Performance
Customer Knowledge Development: Antecedents and Impact on New Product Performance
Ashwin W. Joshi, | American Marketing Association | 2004 ,
90
Antecedents and Outcomes of Marketing Strategy Comprehensiveness
Antecedents and Outcomes of Marketing Strategy Comprehensiveness
Kwaku Atuahene-Gima, | American Marketing Association | 2004 ,
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