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71
The Unhealthy = Tasty Intuition and its Effects on Taste Inferences, Enjoyment, and Choice of Food Products
The Unhealthy = Tasty Intuition and its Effects on Taste Inferences, Enjoyment, and Choice of Food Products
Raghunathan, R., | Association for Consumer Research | 2006 ,
72
Choice with Inference is Different From Choice without Inference
Choice with Inference is Different From Choice without Inference
Gunasti, K, | Association for Consumer Research | 2008 ,
73
``Size Counts'' : The Effect of Queue Length on Choice between Similar Restaurants
``Size Counts'' : The Effect of Queue Length on Choice between Similar Restaurants
Raz, O, | Association for Consumer Research | 2008 ,
74
Does Ingredient Branding Improve Choice of Host and Ingredient Brands? A Test of Brand Equity-Choice Behavior Consistency
Does Ingredient Branding Improve Choice of Host and Ingredient Brands? A Test of Brand Equity-Choice Behavior Consistency
Desai, K., | Association for Consumer Research | 2006 ,
75
The Role of Consumer Inferences About Price Discounts in Influencing Switching Behavior
The Role of Consumer Inferences About Price Discounts in Influencing Switching Behavior
Choi, B., | Association for Consumer Research | 2006 ,
76
When Thinking Beats Doing: The Role of Optimistic Expectations on Goal-Based Choice
When Thinking Beats Doing: The Role of Optimistic Expectations on Goal-Based Choice
Zhang, Y., | Association for Consumer Research | 2006 ,
77
Why Not Buy the Leading Brand? A Preliminary Investigation of the Dynamics of Brand Choice
Why Not Buy the Leading Brand? A Preliminary Investigation of the Dynamics of Brand Choice
Na, W, | Association for Consumer Research | 2007 ,
78
Choice Under Pressure: Perverse Outcomes of Enhanced Familiarity Preference
Choice Under Pressure: Perverse Outcomes of Enhanced Familiarity Preference
Litt A, | Association for Consumer Research | 2011 ,
79
Same Destination, Different Paths: The Effect of Observing Others' Divergent Reasoning on Choice Confidence
Same Destination, Different Paths: The Effect of Observing Others' Divergent Reasoning on Choice Confidence
Poynor C, | Association for Consumer Research | 2011 ,
80
The Effect of Discounting the Influence of Sources of Information on Choice and Product Perceptions
The Effect of Discounting the Influence of Sources of Information on Choice and Product Perceptions
Espinoza, F., | Association for Consumer Research | 2007 ,
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