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71
Does Academic Research Help or Hurt MBA Programs?
Does Academic Research Help or Hurt MBA Programs?
Debanjan Mitra and Peter N. Golder, | American Marketing Association | 2008 ,
72
Consumer Response to Drug Risk Information: The Role of Positive Affect
Consumer Response to Drug Risk Information: The Role of Positive Affect
Anthony D. Cox, | American Marketing Association | 2010 ,
73
Effect of Service Transition Strategies on Firm Value
Effect of Service Transition Strategies on Firm Value
Eric (Er) Fang, | American Marketing Association | 2008 ,
74
Emotional Intelligence in Marketing Exchanges
Emotional Intelligence in Marketing Exchanges
Blair Kidwell, | American Marketing Association | 2011 ,
75
Marketing in the C-Suite: A Study of Chief Marketing Officer Power in Firms' Top Management Teams
Marketing in the C-Suite: A Study of Chief Marketing Officer Power in Firms' Top Management Teams
Pravin Nath, | American Marketing Association | 2011 ,
76
Instant Customer Base Analysis : Managerial Heuristics Often "Get It Right"
Instant Customer Base Analysis : Managerial Heuristics Often "Get It Right"
Markus Wübben and Florian v. Wangenheim, | American Marketing Association | 2008 ,
77
Holistic Package Design and Consumer Brand Impressions
Holistic Package Design and Consumer Brand Impressions
Ulrich R. Orth and Keven Malkewitz, | American Marketing Association | 2008 ,
78
Delight by Design : The Role of Hedonic versus Utilitarian Benefits
Delight by Design : The Role of Hedonic versus Utilitarian Benefits
Ravindra Chitturi, | American Marketing Association | 2008 ,
79
Determinants of Perceived Web Site Interactivity
Determinants of Perceived Web Site Interactivity
Ji Hee Song and George M. Zinkhan, | American Marketing Association | 2008 ,
80
Supply Chain Contagion
Supply Chain Contagion
Richard G. McFarland, | American Marketing Association | 2008 ,
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