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71
The Impact of Online Reverse Auction Design on Buyer-Supplier Relationships
The Impact of Online Reverse Auction Design on Buyer-Supplier Relationships
Sandy D. Jap, | American Marketing Association | 2007 ,
72
Emotional Branding and the Strategic Value of the Doppelgänger Brand Image
Emotional Branding and the Strategic Value of the Doppelgänger Brand Image
Craig J. Thompson, | American Marketing Association | 2006 ,
73
The Impact of Acquisitions on Innovation: Poison Pill, Placebo, or Tonic?
The Impact of Acquisitions on Innovation: Poison Pill, Placebo, or Tonic?
Jaideep C. Prabhu, | American Marketing Association | 2005 ,
74
Decision Making and Coping of Functionally Illiterate Consumers and Some Implications for Marketing Management
Decision Making and Coping of Functionally Illiterate Consumers and Some Implications for Marketing Management
Madhubalan Viswanathan, | American Marketing Association | 2005 ,
75
Market Orientation: A Meta-Analytic Review and Assessment of Its Antecedents and Impact on Performance
Market Orientation: A Meta-Analytic Review and Assessment of Its Antecedents and Impact on Performance
Ahmet H. Kirca, | American Marketing Association | 2005 ,
76
Marketing Renaissance: Opportunities and Imperatives for Improving Marketing Thought, Practice, and Infrastructure
Marketing Renaissance: Opportunities and Imperatives for Improving Marketing Thought, Practice, and Infrastructure
Stephen W. Brown, | American Marketing Association | 2005 ,
77
Market Orientation, Creativity, and New Product Performance in High-Technology Firms
Market Orientation, Creativity, and New Product Performance in High-Technology Firms
Subin Im, | American Marketing Association | 2004 ,
78
Implementing a Customer Orientation : Extension of Theory and Application
Implementing a Customer Orientation : Extension of Theory and Application
Karen Norman Kennedy, | American Marketing Association | 2003 ,
79
The Impact of Customer Relationship Characteristics on Profitable Lifetime Duration
The Impact of Customer Relationship Characteristics on Profitable Lifetime Duration
Werner J. Reinartz, | American Marketing Association | 2003 ,
80
Trading off between Value Creation and Value Appropriation: The Financial Implications of Shifts in Strategic Emphasis
Trading off between Value Creation and Value Appropriation: The Financial Implications of Shifts in Strategic Emphasis
Natalie Mizik, | American Marketing Association | 2003 ,
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Ethiopian Journal of Health Sciences
Jimma University [, ]