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751
Generational and Regional Differences in Media Consumption Patterns of Chinese Generation X Consumers
Generational and Regional Differences in Media Consumption Patterns of Chinese Generation X Consumers
Wenyu Dou., | Myron E. Sharpe | 2006 ,
752
Progressive Yet Traditional The Portrayal of Women Compared to That of Men in E-Commerce Magazine Advertisements
Progressive Yet Traditional The Portrayal of Women Compared to That of Men in E-Commerce Magazine Advertisements
Stephen K. Koernig., | Myron E. Sharpe | 2006 ,
753
The Influence of Home Page Complexity on Consumer Attention, Attitudes, and Purchase Intent
The Influence of Home Page Complexity on Consumer Attention, Attitudes, and Purchase Intent
Gary L. Geissler., | Myron E. Sharpe | 2006 ,
754
Effects of Comparative Advertising in High-an Low-Cognitive Elaboration Conditions
Effects of Comparative Advertising in High-an Low-Cognitive Elaboration Conditions
Cheris W. C. Chow., | Myron E. Sharpe | 2006 ,
755
Estimating Confidence Bounds for Advertising Effect Duration Intervals
Estimating Confidence Bounds for Advertising Effect Duration Intervals
Philip Hans Franses., | Myron E. Sharpe | 2006 ,
756
The Differential Effects of Celebrity and Expert Endorsements on Consumer Risk Perceptions The Role of Consumer Knowledge, Perceived Congruency, and Product Technology Orientation
The Differential Effects of Celebrity and Expert Endorsements on Consumer Risk Perceptions The Role of Consumer Knowledge, Perceived Congruency, and Product Technology Orientation
Dipayan Biswas., | Myron E. Sharpe | 2006 ,
757
Sex Differences in Responses to Probability Markers in Advertising Claims
Sex Differences in Responses to Probability Markers in Advertising Claims
Ilona A. Berney-Reddish., | Myron E. Sharpe | 2006 ,
758
Optimized Synthesis and Improved Transport Properties of Cd-Doped Tl-2223 Films
Optimized Synthesis and Improved Transport Properties of Cd-Doped Tl-2223 Films
H. K. Singh, | 한국물리학회 | 2006 ,
759
Cross-Coupled Narrow-Band YBCO Filters with Spurious Suppression by Using a Tap-Connection Technique
Cross-Coupled Narrow-Band YBCO Filters with Spurious Suppression by Using a Tap-Connection Technique
Li-min Wang., | 한국물리학회 | 2006 ,
760
Local Structure and Superconducting Properties of YBCO Films Grown by Co-Evaporation
Local Structure and Superconducting Properties of YBCO Films Grown by Co-Evaporation
W. Jo., | 한국물리학회 | 2006 ,
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