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61
Governance Mechanisms in Business-to-Business Electronic Markets
Governance Mechanisms in Business-to-Business Electronic Markets
Rajdeep Grewal, | American Marketing Association | 2010 ,
62
Consumer Response to Drug Risk Information: The Role of Positive Affect
Consumer Response to Drug Risk Information: The Role of Positive Affect
Anthony D. Cox, | American Marketing Association | 2010 ,
63
Reasons for Market Evolution and Budgeting Implications
Reasons for Market Evolution and Budgeting Implications
Fang Wang and Xiao-Ping (Steven) Zhang, | American Marketing Association | 2008 ,
64
Effect of Service Transition Strategies on Firm Value
Effect of Service Transition Strategies on Firm Value
Eric (Er) Fang, | American Marketing Association | 2008 ,
65
Why Do Firms Invest in Consumer Advertising with Limited Sales Response? A Shareholder Perspective
Why Do Firms Invest in Consumer Advertising with Limited Sales Response? A Shareholder Perspective
Ernst C. Osinga, | American Marketing Association | 2011 ,
66
The Fruits of Legitimacy : Why Some New Ventures Gain More from Innovation than Others
The Fruits of Legitimacy : Why Some New Ventures Gain More from Innovation than Others
Raghunath Singh Rao, | American Marketing Association | 2008 ,
67
Product Development Team Stability and New Product Advantage: The Role of Decision-Making Processes
Product Development Team Stability and New Product Advantage: The Role of Decision-Making Processes
Rebecca J. Slotegraaf, | American Marketing Association | 2011 ,
68
Emotional Intelligence in Marketing Exchanges
Emotional Intelligence in Marketing Exchanges
Blair Kidwell, | American Marketing Association | 2011 ,
69
The Relative Impact of Marketing, Research-and-Development, and Operations Capabilities on Firm Performance
The Relative Impact of Marketing, Research-and-Development, and Operations Capabilities on Firm Performance
Alexander Krasnikov and Satish Jayachandran, | American Marketing Association | 2008 ,
70
Referral Programs and Customer Value
Referral Programs and Customer Value
Philipp Schmitt, | American Marketing Association | 2011 ,
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