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2010
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62
Jenny van Doorn and Peter C. Verhoef,
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2008
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63
Alexander Krasnikov and Satish Jayachandran,
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2008
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64
Is Market Orientation a Source of Sustainable Competitive Advantage or Simply the Cost of Competing?
V. Kumar,
| American Marketing Association |
2011
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65
Detelina Marinova,
| American Marketing Association |
2008
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66
Clemens F. Köhler,
| American Marketing Association |
2011
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67
Performance Implications of Mismatched Governance Regimes Across External and Internal Relationships
Alok Kumar,
| American Marketing Association |
2011
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68
Pamela W. Henderson,
| American Marketing Association |
2004
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69
Ashwin W. Joshi,
| American Marketing Association |
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70
Jun Ye, Detelina Marinova,
| American Marketing Association |
2007
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1
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