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641
The Antecedents of Image Transfer-An Empirical Study of Event Sponsorship
The Antecedents of Image Transfer-An Empirical Study of Event Sponsorship
Zhang, L, | Association for Consumer Research | 2008 ,
642
The Moderate Effect of Customer's Brand Awareness on Attitude Change of a Well-Known Brand
The Moderate Effect of Customer's Brand Awareness on Attitude Change of a Well-Known Brand
Huang, J, | Association for Consumer Research | 2008 ,
643
Self-Medication versus Pure Pleasure Seeking Compulsive Consumption
Self-Medication versus Pure Pleasure Seeking Compulsive Consumption
Li, X, | Association for Consumer Research | 2008 ,
644
Effects of Two Dimensions of Psychological Distance on Consumer Judgments
Effects of Two Dimensions of Psychological Distance on Consumer Judgments
Kim, K, | Association for Consumer Research | 2008 ,
645
Image Consumption: The Study of Bridal Photography, Semiotic, and Feminine
Image Consumption: The Study of Bridal Photography, Semiotic, and Feminine
Yeh, J.-T., | Association for Consumer Research | 2006 ,
646
Is It the Luxury Car or the Super Model that Tempts Him?: The Possibility of Misattributed Arousal
Is It the Luxury Car or the Super Model that Tempts Him?: The Possibility of Misattributed Arousal
Li, X., | Association for Consumer Research | 2006 ,
647
Childhood Socialization Effects on Adult Ability to Control Impulse
Childhood Socialization Effects on Adult Ability to Control Impulse
Decker, S., | Association for Consumer Research | 2006 ,
648
Free Bumperstickers for a Better Future: The Long Term Effect of the Labeling Technique
Free Bumperstickers for a Better Future: The Long Term Effect of the Labeling Technique
Cornelissen, G., | Association for Consumer Research | 2006 ,
649
The Perceived Value of Time in a Transaction
The Perceived Value of Time in a Transaction
Lin, Y.-T, | Association for Consumer Research | 2008 ,
650
The Presence of Reference Price: How Value Can Appear Convergent to Buyers and Sellers
The Presence of Reference Price: How Value Can Appear Convergent to Buyers and Sellers
Lin, C.-H., | Association for Consumer Research | 2006 ,
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