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551
The Impact of Regulatory Focus on Brand Choice and Category-Brand Associations
The Impact of Regulatory Focus on Brand Choice and Category-Brand Associations
Florack, A., | Association for Consumer Research | 2006 ,
552
If I Don't Understand It, It Must Be New: Processing Fluency and Perceived Product Innovativeness
If I Don't Understand It, It Must Be New: Processing Fluency and Perceived Product Innovativeness
Cho, H., | Association for Consumer Research | 2006 ,
553
The Influence of the Online Decision Environment Characteristics on Consumer Selective Information Processing and Choice
The Influence of the Online Decision Environment Characteristics on Consumer Selective Information Processing and Choice
Jiang, Y, | Association for Consumer Research | 2008 ,
554
How Affect Influences Choice: An Investigation of the Comparison Processes
How Affect Influences Choice: An Investigation of the Comparison Processes
Yeung, C. W. M., | Association for Consumer Research | 2006 ,
555
The Role of Consumer Inferences About Price Discounts in Influencing Switching Behavior
The Role of Consumer Inferences About Price Discounts in Influencing Switching Behavior
Choi, B., | Association for Consumer Research | 2006 ,
556
Permission to be Prejudiced: Legitimacy Credits in the Evaluation of Advertisements with Black and White Models
Permission to be Prejudiced: Legitimacy Credits in the Evaluation of Advertisements with Black and White Models
Choi, B, | Association for Consumer Research | 2008 ,
557
Perceived Risk and Deliberation in Retailer Choice: Consumer Behavior towards Online Pharmacies
Perceived Risk and Deliberation in Retailer Choice: Consumer Behavior towards Online Pharmacies
Buttner, O. B., | Association for Consumer Research | 2006 ,
558
Understanding Our Behavior as We Age: Effects of Memory and Time Horizons on Beliefs, Preferences, and Choices
Understanding Our Behavior as We Age: Effects of Memory and Time Horizons on Beliefs, Preferences, and Choices
Skurnik, I., | Association for Consumer Research | 2006 ,
559
The Effect of Primed Reference Points on the Shape of Attribute-Value Functions, Attribute Importance, and Choice
The Effect of Primed Reference Points on the Shape of Attribute-Value Functions, Attribute Importance, and Choice
van Ittersum, K, | Association for Consumer Research | 2008 ,
560
The Effects of Line Extensions Up and Down in Quality on Initial Choice and Subsequent Switching Tendencies
The Effects of Line Extensions Up and Down in Quality on Initial Choice and Subsequent Switching Tendencies
Heath, T., | Association for Consumer Research | 2006 ,
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