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521
Free Bumperstickers for a Better Future: The Long Term Effect of the Labeling Technique
Free Bumperstickers for a Better Future: The Long Term Effect of the Labeling Technique
Cornelissen, G., | Association for Consumer Research | 2006 ,
522
Bipolar Scales Mask Loss Aversion
Bipolar Scales Mask Loss Aversion
McGraw, A.P, | Association for Consumer Research | 2008 ,
523
Driving the Extra Mile: The Interplay between Psychophysics and Loss Aversion in Determining Consumer Search Intensity
Driving the Extra Mile: The Interplay between Psychophysics and Loss Aversion in Determining Consumer Search Intensity
Saini, R., | Association for Consumer Research | 2008 ,
524
Mood Influence on the Valuation of Multiple Gains and Losses
Mood Influence on the Valuation of Multiple Gains and Losses
Schaffner, D, | Association for Consumer Research | 2008 ,
525
Why Consumers Buy Lottery Tickets When the Sun Goes Down on Them. The Depleting Nature of Weather-Induced Bad Moods
Why Consumers Buy Lottery Tickets When the Sun Goes Down on Them. The Depleting Nature of Weather-Induced Bad Moods
Bruyneel, S., | Association for Consumer Research | 2006 ,
526
Verticalization: The Impact of Channel Strategy on Product Brand Loyalty and the Role of Involvement in the Fashion Industry
Verticalization: The Impact of Channel Strategy on Product Brand Loyalty and the Role of Involvement in the Fashion Industry
Schramm-Klein, H, | Association for Consumer Research | 2008 ,
527
To Hold Me Is To Love Me: The Role of Touch in the Endowment Effect
To Hold Me Is To Love Me: The Role of Touch in the Endowment Effect
Shu, S, | Association for Consumer Research | 2007 ,
528
Do Consumers Get the Message? An Examination of How Consumers Respond to Health Information
Do Consumers Get the Message? An Examination of How Consumers Respond to Health Information
Scott M.L, | Association for Consumer Research | 2011 ,
529
Lost in Translation: Consumers Difficulty in Estimating Expiration Time with Redemption Caps
Lost in Translation: Consumers Difficulty in Estimating Expiration Time with Redemption Caps
Hanna, R, | Association for Consumer Research | 2007 ,
530
Heuristic and Systematic Information Processing when Valuating Multiple Gains and Losses
Heuristic and Systematic Information Processing when Valuating Multiple Gains and Losses
Schaffner, D, | Association for Consumer Research | 2007 ,
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