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511
Attainment Versus Maintenance Goals: Differences in Cognitive Processing and Goal Attractiveness
Attainment Versus Maintenance Goals: Differences in Cognitive Processing and Goal Attractiveness
Stamatogiannakis A, | Association for Consumer Research | 2011 ,
512
When Seeing Many Types of Wine Makes You More Sensitive to Technological Threats: Unrelated, Prior Categorizations and Reactions to Change
When Seeing Many Types of Wine Makes You More Sensitive to Technological Threats: Unrelated, Prior Categorizations and Reactions to Change
Chakravarti A, | Association for Consumer Research | 2011 ,
513
Optimizing Corporate Social Responsibility Strategy: New Insights on the Impact of Csr on Consumer Behavior
Optimizing Corporate Social Responsibility Strategy: New Insights on the Impact of Csr on Consumer Behavior
Yang H, | Association for Consumer Research | 2011 ,
514
Consumer Chronic Affect and Persuasiveness of Nostalgia Advertising Appeals
Consumer Chronic Affect and Persuasiveness of Nostalgia Advertising Appeals
Zhao G, | Association for Consumer Research | 2011 ,
515
Mood Matching: The Importance of Fit between Moods Elicited by TV Programs and Commercials
Mood Matching: The Importance of Fit between Moods Elicited by TV Programs and Commercials
Lajos J, | Association for Consumer Research | 2011 ,
516
Embodied Consumption: Understanding Avatared Consumers
Embodied Consumption: Understanding Avatared Consumers
Yang H, | Association for Consumer Research | 2011 ,
517
The Effect of Self-Construal and Regulatory Focus on Persuasion: The Moderating Role of Perceived Risk
The Effect of Self-Construal and Regulatory Focus on Persuasion: The Moderating Role of Perceived Risk
Lin Y.-C, | Association for Consumer Research | 2011 ,
518
Willa Family Brand Image By Diluted By an Unfavorable Brand Extension? a Brand Trial-Based Approach
Willa Family Brand Image By Diluted By an Unfavorable Brand Extension? a Brand Trial-Based Approach
Joseph W. Chang, | Association for Consumer Research | 2002 ,
519
When Electronic Recommendation Agents Backfire
When Electronic Recommendation Agents Backfire
Lajos J, | Association for Consumer Research | 2011 ,
520
Effects of Gender and Prior Knowledge on Offer Evaluation and Channel Transition in Retail and E-Tail Environments
Effects of Gender and Prior Knowledge on Offer Evaluation and Channel Transition in Retail and E-Tail Environments
Chandrashekaran, R., | Association for Consumer Research | 2003 ,
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1
Journal of Micromechatronics
VSP International Science Publishers [, ]