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41
The Decline of Conceptual Articles and Implications for Knowledge Development
The Decline of Conceptual Articles and Implications for Knowledge Development
Manjit S. Yadav, | American Marketing Association | 2010 ,
42
Don't Think Twice, It's All Right: Music Piracy and Pricing in a DRM-Free Environment
Don't Think Twice, It's All Right: Music Piracy and Pricing in a DRM-Free Environment
Rajiv K. Sinha, | American Marketing Association | 2010 ,
43
Why Are Some Salespeople Better at Adapting to Organizational Change?
Why Are Some Salespeople Better at Adapting to Organizational Change?
Michael Ahearne, | American Marketing Association | 2010 ,
44
Exchanges in Marketing Systems: The Case of Subsistence Consumer–Merchants in Chennai, India
Exchanges in Marketing Systems: The Case of Subsistence Consumer–Merchants in Chennai, India
Madhu Viswanathan, | American Marketing Association | 2010 ,
45
Customer Prioritization : Does It Pay off, and How Should It Be Implemented?
Customer Prioritization : Does It Pay off, and How Should It Be Implemented?
Christian Homburg, | American Marketing Association | 2008 ,
46
The Sound of Brands
The Sound of Brands
Jennifer J. Argo, | American Marketing Association | 2010 ,
47
The Service Models of Frontline Employees
The Service Models of Frontline Employees
Rita Di Mascio, | American Marketing Association | 2010 ,
48
Consumer Response to Drug Risk Information: The Role of Positive Affect
Consumer Response to Drug Risk Information: The Role of Positive Affect
Anthony D. Cox, | American Marketing Association | 2010 ,
49
Marketing in the C-Suite: A Study of Chief Marketing Officer Power in Firms' Top Management Teams
Marketing in the C-Suite: A Study of Chief Marketing Officer Power in Firms' Top Management Teams
Pravin Nath, | American Marketing Association | 2011 ,
50
Instant Customer Base Analysis : Managerial Heuristics Often "Get It Right"
Instant Customer Base Analysis : Managerial Heuristics Often "Get It Right"
Markus Wübben and Florian v. Wangenheim, | American Marketing Association | 2008 ,
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