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41
Risk-Seeking in utilitarian vs. Hedonic Domain : Implications for the prospect theory Value function
Risk-Seeking in utilitarian vs. Hedonic Domain : Implications for the prospect theory Value function
Jae-Eun Namkoong, | Association for Consumer Research | 2010 ,
42
Analysis of Access Mode Choice Behaviors Using PDF and DCA Framework
Analysis of Access Mode Choice Behaviors Using PDF and DCA Framework
Doohee Nam,, | 대한토목학회 | 2005 ,
43
Evaluating Accident Modification Factors at Highway-Railway Grade Crossings
Evaluating Accident Modification Factors at Highway-Railway Grade Crossings
Jutaek Oh,, | 대한토목학회 | 2005 ,
44
Antitumor Effects of Kluyveromyces marxianus TFM-7 Isolated from Kefir
Antitumor Effects of Kluyveromyces marxianus TFM-7 Isolated from Kefir
Lee, H.-J., | 한국식품과학회 | 2007 ,
45
Temporal Response to Opportunities: A Look at the Last Name Effect
Temporal Response to Opportunities: A Look at the Last Name Effect
Carlson, K.A, | Association for Consumer Research | 2008 ,
46
The Effect of Perceived Brand Name-Logo Coherence on Brand Attitudes
The Effect of Perceived Brand Name-Logo Coherence on Brand Attitudes
Kocher, B., | Association for Consumer Research | 2006 ,
47
Prospective Motivated Reasoning in Charitable Giving: Making Sense of Our Future Behavior and Protecting Our Future Self
Prospective Motivated Reasoning in Charitable Giving: Making Sense of Our Future Behavior and Protecting Our Future Self
Namkoong J.-E, | Association for Consumer Research | 2011 ,
48
Best-Seller or Your-Style Recommendation Sign?: Effect of Self-Construal on Inclination Towards Inter- vs. Intrapersonal Norm
Best-Seller or Your-Style Recommendation Sign?: Effect of Self-Construal on Inclination Towards Inter- vs. Intrapersonal Norm
Namkoong J.-E, | Association for Consumer Research | 2011 ,
49
Lifetime Reliability Based Life-Cycle Cost Effective Optimum Design of Orthotropic Steel Deck Bridges
Lifetime Reliability Based Life-Cycle Cost Effective Optimum Design of Orthotropic Steel Deck Bridges
Kwang Min Lee, | The Korean Society of Steel Structures | 2006 ,
50
"Just Do It!" The Influence of Brand Names on Children's Lives
"Just Do It!" The Influence of Brand Names on Children's Lives
John, D. R., | Association for Consumer Research | 2001 ,
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