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451
Free Cash Flow, Agency Costs, and the Affordability Method of Advertising Budgeting
Free Cash Flow, Agency Costs, and the Affordability Method of Advertising Budgeting
Kissan Joseph and Vernon J. Richardson, | American Marketing Association | 2002 ,
452
The Effects of Ingredient Branding Strategies on Host Brand Extendibility
The Effects of Ingredient Branding Strategies on Host Brand Extendibility
Kalpesh Kaushik Desai and Kevin Lane Keller, | American Marketing Association | 2002 ,
453
Logistics Service Quality as a Segment-Customized Process
Logistics Service Quality as a Segment-Customized Process
John T. Mentzer, | American Marketing Association | 2001 ,
454
Strategic Bundling of Products and Prices: A New Synthesis for Marketing
Strategic Bundling of Products and Prices: A New Synthesis for Marketing
Stefan Stremersch and Gerard J. Tellis, | American Marketing Association | 2002 ,
455
The Severity of Contract Enforcement in Interfirm Channel Relationships
The Severity of Contract Enforcement in Interfirm Channel Relationships
Kersi D. Antia and Gary L. Frazier, | American Marketing Association | 2001 ,
456
Building Brand Community
Building Brand Community
James H. McAlexander, | American Marketing Association | 2002 ,
457
Dependence, Trust, and Relational Behavior on the Part of Foreign Subsidiary Marketing Oprations : Implications for Managing Global Marketing Operations
Dependence, Trust, and Relational Behavior on the Part of Foreign Subsidiary Marketing Oprations : Implications for Managing Global Marketing Operations
Kelly Hewett and William O. Bearden, | American Marketing Association | 2001 ,
458
Consumer Trust, Value, and Loyalty in Relational Exchanges
Consumer Trust, Value, and Loyalty in Relational Exchanges
Deepak Sirdeshmukh, Jagdip Singh and Barry Sabol, | American Marketing Association | 2002 ,
459
Dynamic Customer Relationship Management: Incorporating Future Considerations into the Service Retention Decision
Dynamic Customer Relationship Management: Incorporating Future Considerations into the Service Retention Decision
Katherine N. Lemon, | American Marketing Association | 2002 ,
460
Investments in Consumer Relationships : A Cross-Country and Cross-Industry Exploration
Investments in Consumer Relationships : A Cross-Country and Cross-Industry Exploration
Kristof De Wulf, | American Marketing Association | 2001 ,
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2000 International Congress on Exercise Nutrition
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