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31
Regulatory Exposure of Deceptive Marketing and Its Impact on Firm Value
Regulatory Exposure of Deceptive Marketing and Its Impact on Firm Value
Martha Myslinski Tipton, | American Marketing Association | 2009 ,
32
Conceptualizing and Measuring the Monetary Value of Brand Extensions : The Case of Motion Pictures
Conceptualizing and Measuring the Monetary Value of Brand Extensions : The Case of Motion Pictures
Thorsten Hennig-Thurau, | American Marketing Association | 2009 ,
33
Consumer-Based Brand Equity and Firm Risk
Consumer-Based Brand Equity and Firm Risk
Lopo L. Rego, | American Marketing Association | 2009 ,
34
The Malleable Brand : The Role of Implicit Theories in Evaluating Brand Extensions
The Malleable Brand : The Role of Implicit Theories in Evaluating Brand Extensions
Eric A. Yorkston, | American Marketing Association | 2010 ,
35
The Psychological Effects of Empowerment Strategies on Consumers' Product Demand
The Psychological Effects of Empowerment Strategies on Consumers' Product Demand
Christoph Fuchs, | American Marketing Association | 2010 ,
36
The Decline of Conceptual Articles and Implications for Knowledge Development
The Decline of Conceptual Articles and Implications for Knowledge Development
Manjit S. Yadav, | American Marketing Association | 2010 ,
37
Don't Think Twice, It's All Right: Music Piracy and Pricing in a DRM-Free Environment
Don't Think Twice, It's All Right: Music Piracy and Pricing in a DRM-Free Environment
Rajiv K. Sinha, | American Marketing Association | 2010 ,
38
Why Are Some Salespeople Better at Adapting to Organizational Change?
Why Are Some Salespeople Better at Adapting to Organizational Change?
Michael Ahearne, | American Marketing Association | 2010 ,
39
Exchanges in Marketing Systems: The Case of Subsistence Consumer–Merchants in Chennai, India
Exchanges in Marketing Systems: The Case of Subsistence Consumer–Merchants in Chennai, India
Madhu Viswanathan, | American Marketing Association | 2010 ,
40
Customer Prioritization : Does It Pay off, and How Should It Be Implemented?
Customer Prioritization : Does It Pay off, and How Should It Be Implemented?
Christian Homburg, | American Marketing Association | 2008 ,
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1
Cinema Journal
University of Texas Press [, ]
2
CMAJ: Canadian Medical Association Journal Supplement
Canadian Medical Association [, ]
3
EAST ASIA AND THE MAJOR POWERS
경남대학교 극동문제연구소 [정치학, ]
4
EWMA Journal
European Wound Management Association [, ]
5
IMA Journal of Mathematics Applied in Business & Industry
Oxford University Press / USA [, ]
6
Major John Andre
Great Neck Publishing [, ]
7
MAJOR POWERS AND FUTURE SECURITY
경남대학교 극동문제연구소 [정치학, ]
8
Nashim: A Journal of Jewish Women's Studies & Gender Issues
Indiana University Press [, ]
9
Petition to Parliament: Reasons for Making Bar, As Well as Pig or Sow-Iron in His Majesty's Plantatations
Great Neck Publishing [, ]
10
Sigma: Journal of Engineering & Natural Sciences / M++hendislik ve Fen Bilimleri Dergisi
Sigma: Journal of Engineering & Natural Sciences / M++hendislik ve Fen Bilimleri Dergisi [, ]
11
Veritas: Journal of Philosophy & Theology
Saint Rafael Pontifical Major Seminary [, ]