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361
Permission to be Prejudiced: Legitimacy Credits in the Evaluation of Advertisements with Black and White Models
Permission to be Prejudiced: Legitimacy Credits in the Evaluation of Advertisements with Black and White Models
Choi, B, | Association for Consumer Research | 2008 ,
362
The Effects of Line Extensions Up and Down in Quality on Initial Choice and Subsequent Switching Tendencies
The Effects of Line Extensions Up and Down in Quality on Initial Choice and Subsequent Switching Tendencies
Heath, T., | Association for Consumer Research | 2006 ,
363
Time Pressure and the Compromise and Attraction Effects in Choice
Time Pressure and the Compromise and Attraction Effects in Choice
Lin, C.-H, | Association for Consumer Research | 2008 ,
364
Erroneous Lay Theories of Future Affect: Processes and Consequences
Erroneous Lay Theories of Future Affect: Processes and Consequences
Cho, C, | Association for Consumer Research | 2008 ,
365
Making Prudent vs. Impulsive Choices: The Role of Anticipated Shame and Guilt on Consumer Self-Control
Making Prudent vs. Impulsive Choices: The Role of Anticipated Shame and Guilt on Consumer Self-Control
Chun, H, | Association for Consumer Research | 2007 ,
366
Can Moral Identity Enhance Out-Group Brand Evaluations?: The Moderating Role of Thinking Style
Can Moral Identity Enhance Out-Group Brand Evaluations?: The Moderating Role of Thinking Style
Choi W.J, | Association for Consumer Research | 2011 ,
367
SAS (Un)fairness
SAS (Un)fairness
Choe S, | Association for Consumer Research | 2011 ,
368
Can Moral Identity Enhance Out-Group Brand Evaluations?: The Moderating Role of Thinking Style
Can Moral Identity Enhance Out-Group Brand Evaluations?: The Moderating Role of Thinking Style
Choi W.J, | Association for Consumer Research | 2011 ,
369
Variety, Expectations and Choice
Variety, Expectations and Choice
Chernev, A, | Association for Consumer Research | 2007 ,
370
Integration of Same and Oppositely Valenced Affective Stimuli Under Simultaneous Presentation Conditions
Integration of Same and Oppositely Valenced Affective Stimuli Under Simultaneous Presentation Conditions
Chowdhury, R. M. M. I., | Association for Consumer Research | 2005 ,
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