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331
Advertisers' Theories of Consumers: Why Use Negative Emotions to Sell?
Advertisers' Theories of Consumers: Why Use Negative Emotions to Sell?
Cotte, J., | Association for Consumer Research | 2005 ,
332
The Drunken Idiot Bias: Consuming Alcohol Can Reduce Perceived Intelligence
The Drunken Idiot Bias: Consuming Alcohol Can Reduce Perceived Intelligence
Rick S, | Association for Consumer Research | 2011 ,
333
Staying Warm in the Winter: Seeking Psychological Warmth to Reduce Physical Coldness
Staying Warm in the Winter: Seeking Psychological Warmth to Reduce Physical Coldness
Zhang Y, Risen J, | Association for Consumer Research | 2011 ,
334
Consumer Skepticism and the Awaiting Room of the Mind@: Are Consumers More Likely to Believe Advertising Claims If They Are Merely Comprehended?
Consumer Skepticism and the Awaiting Room of the Mind@: Are Consumers More Likely to Believe Advertising Claims If They Are Merely Comprehended?
Scott Koslow, | Association for Consumer Research | 2002 ,
335
Confidence in Thoughts to Commercials: a Self-Validation Analysis
Confidence in Thoughts to Commercials: a Self-Validation Analysis
Pablo Brinol, | Association for Consumer Research | 2002 ,
336
Does Television Viewing Promote Materialism? Cultivating American Perceptions of the Good Life
Does Television Viewing Promote Materialism? Cultivating American Perceptions of the Good Life
James E. Burroughs, | Association for Consumer Research | 2002 ,
337
The Influence of Expertise on Preferences For Assortment Variety; When Less Variety Is Better
The Influence of Expertise on Preferences For Assortment Variety; When Less Variety Is Better
Erica van Herpen, | Association for Consumer Research | 2002 ,
338
Compliments, Critiques, and Consumption: The Effects of Word-of-Mouth Valence and Social Ties on Peer Advice in Socially-Embedded Settings
Compliments, Critiques, and Consumption: The Effects of Word-of-Mouth Valence and Social Ties on Peer Advice in Socially-Embedded Settings
Gosline R, | Association for Consumer Research | 2011 ,
339
Exploring the Relationship between Types of TV Programs, Advertising, and Materialism: A Cultivation Theory Perspective
Exploring the Relationship between Types of TV Programs, Advertising, and Materialism: A Cultivation Theory Perspective
Gurel-Atay E, | Association for Consumer Research | 2011 ,
340
The Impact of Emotions on Customers' Perception of Website Atmospheric Cues: An Empirical Cross-Cultural Investigation
The Impact of Emotions on Customers' Perception of Website Atmospheric Cues: An Empirical Cross-Cultural Investigation
Mazaheri E, | Association for Consumer Research | 2011 ,
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