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Advertisers' Theories of Consumers: Why Use Negative Emotions to Sell?
Advertisers' Theories of Consumers: Why Use Negative Emotions to Sell?
상세정보
- 자료유형
- 기사
- ISSN
- 00989258
- 저자명
- Cotte, J.
- 서명/저자
- Advertisers Theories of Consumers: Why Use Negative Emotions to Sell? / Cotte, J. , 공저 Ritchie, R
- 발행사항
- Urbana, Ill : Association for Consumer Research, 2005.
- 형태사항
- pp. 24-31
- 주기사항
- 권말 색인 및 참고문헌 수록
- 기타저자
- Ritchie, R
- 원문정보
- url
- 모체레코드
- 모체정보확인
- Control Number
- kjul:60238328
MARC
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■1001 ▼aCotte, J.
■24510▼aAdvertisers' Theories of Consumers: Why Use Negative Emotions to Sell?▼dCotte, J.▼e공저 Ritchie, R
■260 ▼aUrbana, Ill▼bAssociation for Consumer Research▼c2005.
■300 ▼app. 24-31
■500 ▼a권말 색인 및 참고문헌 수록
■7001 ▼aRitchie, R
■773 ▼tAdvances in consumer research.▼gVol. 32 (2005.)▼d2005, 08
■856 ▼uhttp://www.vancouver.wsu.edu/acr/home.htm
■SIS ▼aS028859▼b60077576▼h8▼s2▼fP
