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11
Emotional Branding and the Strategic Value of the Doppelgänger Brand Image
Emotional Branding and the Strategic Value of the Doppelgänger Brand Image
Craig J. Thompson, | American Marketing Association | 2006 ,
12
Effects of Strategic Orientations on Technology- and Market-Based Breakthrough Innovations
Effects of Strategic Orientations on Technology- and Market-Based Breakthrough Innovations
Kevin Zheng Zhou, | American Marketing Association | 2005 ,
13
The Effects of Strategic Orientations on Technology- and Market-Based Breakthrough Innovations
The Effects of Strategic Orientations on Technology- and Market-Based Breakthrough Innovations
Kevin Zheng Zhou, | American Marketing Association | 2005 ,
14
Return on Marketing : Using Customer Equity to Focus Marketing Strategy
Return on Marketing : Using Customer Equity to Focus Marketing Strategy
Roland T. Rust, | American Marketing Association | 2004 ,
15
Innovations in Product Functionality : When and Why Are Explicit Comparisons Effective?
Innovations in Product Functionality : When and Why Are Explicit Comparisons Effective?
Paschalina (Lilia) Ziamou, | American Marketing Association | 2003 ,
16
Strategic Orientation and Firm Performance in an Artistic Environment
Strategic Orientation and Firm Performance in an Artistic Environment
Glenn B. Voss, | American Marketing Association | 2000 ,
17
The GMS: A Broad Conceptualization of Global Marketing Strategy and Its Effect on Firm Performance
The GMS: A Broad Conceptualization of Global Marketing Strategy and Its Effect on Firm Performance
Shaoming Zou, | American Marketing Association | 2002 ,
18
Iterative Control Approach to Compensate for Both the Hysteresis and the Dynamics Effects of Piezo Actuators.
Iterative Control Approach to Compensate for Both the Hysteresis and the Dynamics Effects of Piezo Actuators.
Ying Wu, | Institute of Electrical and Electronics Engineers | 2007 ,
19
High-Gain Estimator and Fault-Tolerant Design With Application to a Gas Turbine Dynamic System.
High-Gain Estimator and Fault-Tolerant Design With Application to a Gas Turbine Dynamic System.
Zhiwei Gao, | Institute of Electrical and Electronics Engineers | 2007 ,
20
Coordinated Transport by Multiple Biomimetic Robotic Fish in Underwater Environment.
Coordinated Transport by Multiple Biomimetic Robotic Fish in Underwater Environment.
Dandan Zhang, | Institute of Electrical and Electronics Engineers | 2007 ,
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