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11
Market Pioneer and Early Follower Survival Risks: A Contingency Analysis of Really New versus Incrementally New Product-Markets
Market Pioneer and Early Follower Survival Risks: A Contingency Analysis of Really New versus Incrementally New Product-Markets
Sungwook Min, | American Marketing Association | 2006 ,
12
Customer Satisfaction and Stock Prices: High Returns, Low Risk
Customer Satisfaction and Stock Prices: High Returns, Low Risk
Claes Fornell, | American Marketing Association | 2006 ,
13
Are the Drivers and Role of Online Trust the Same for All Web Sites and Consumers? A Large-Scale Exploratory Empirical Study
Are the Drivers and Role of Online Trust the Same for All Web Sites and Consumers? A Large-Scale Exploratory Empirical Study
Yakov Bart, | American Marketing Association | 2005 ,
14
Market Orientation, Creativity, and New Product Performance in High-Technology Firms
Market Orientation, Creativity, and New Product Performance in High-Technology Firms
Subin Im, | American Marketing Association | 2004 ,
15
How Critical are Critical Reviews? The Box Office Effects of Film Critics, Star Power, and Budgets
How Critical are Critical Reviews? The Box Office Effects of Film Critics, Star Power, and Budgets
Suman Basuroy, | American Marketing Association | 2003 ,
16
Corporate Environmentalism : Antecedents and Influence of Industry Type
Corporate Environmentalism : Antecedents and Influence of Industry Type
Subhabrata Bobby Banerjee, | American Marketing Association | 2003 ,
17
Relationship Marketing Activities, Commitment, and Membership Behaviors in Professional Associations
Relationship Marketing Activities, Commitment, and Membership Behaviors in Professional Associations
Thomas W. Gruen, John O. Summers and Frank Acito, | American Marketing Association | 2000 ,
18
Reciprocal Spillover Effects: A Strategic Benefit of Brand Extensions
Reciprocal Spillover Effects: A Strategic Benefit of Brand Extensions
Subramanian Balachander, | American Marketing Association | 2003 ,
19
The Impact of Category Management of Retailer Prices and Performance : Theory and Evidence
The Impact of Category Management of Retailer Prices and Performance : Theory and Evidence
Suman Basuroy, | American Marketing Association | 2001 ,
20
Experimental Comparison of Control Approaches on Trajectory Tracking Control of a 3-DOF Parallel Robot.
Experimental Comparison of Control Approaches on Trajectory Tracking Control of a 3-DOF Parallel Robot.
Lu Ren, | Institute of Electrical and Electronics Engineers | 2007 ,
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