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11
Managing the Future: CEO Attention and Innovation Outcomes
Managing the Future: CEO Attention and Innovation Outcomes
Manjit S. Yadav, | American Marketing Association | 2007 ,
12
How Biased Household Inventory Estimates Distort Shopping and Storage Decisions
How Biased Household Inventory Estimates Distort Shopping and Storage Decisions
Pierre Chandon, | American Marketing Association | 2006 ,
13
The Impact of Acquisitions on Innovation: Poison Pill, Placebo, or Tonic?
The Impact of Acquisitions on Innovation: Poison Pill, Placebo, or Tonic?
Jaideep C. Prabhu, | American Marketing Association | 2005 ,
14
Do Intentions Really Predict Behavior? Self-Generated Validity Effects in Survey Research
Do Intentions Really Predict Behavior? Self-Generated Validity Effects in Survey Research
Pierre Chandon, | American Marketing Association | 2005 ,
15
Sources and Financial Consequences of Radical Innovation : Insights from Pharmaceuticals
Sources and Financial Consequences of Radical Innovation : Insights from Pharmaceuticals
Alina B. Sorescu, | American Marketing Association | 2003 ,
16
What Will the Future Bring? Dominance, Technology Expectations, and Radical Innovation
What Will the Future Bring? Dominance, Technology Expectations, and Radical Innovation
Rajesh K. Chandy, | American Marketing Association | 2003 ,
17
The Incumbent's Curse? Incumbency, Size, and Radical Product Innovation
The Incumbent's Curse? Incumbency, Size, and Radical Product Innovation
Rajesh K. Chandy and Gerard J. Tellis, | American Marketing Association | 2000 ,
18
A Benefit Congruency Framework of Sales Promotion Effectiveness
A Benefit Congruency Framework of Sales Promotion Effectiveness
Pierre Chandon, | American Marketing Association | 2000 ,
19
Power management strategy for a parallel hybrid electric truck.
Power management strategy for a parallel hybrid electric truck.
Chan-Chiao Lin, | Institute of Electrical and Electronics Engineers | 2003 ,
20
Pitch control of the space shuttle training aircraft
Pitch control of the space shuttle training aircraft
Hamid R. Berenji, | Institute of Electrical and Electronics Engineers | 2001 ,
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