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171
An Empirical Comparison of Ambushing and Sponsorship Effects: The Case of 2006 FIFA World Cup Germany™
An Empirical Comparison of Ambushing and Sponsorship Effects: The Case of 2006 FIFA World Cup Germany™
Michaelis, M, | Association for Consumer Research | 2008 ,
172
The ``Dark Side'' of Brand Alliances: How the Exit of Alliance Members Affects Consumer Perceptions
The ``Dark Side'' of Brand Alliances: How the Exit of Alliance Members Affects Consumer Perceptions
Woisetschlager, D.M, | Association for Consumer Research | 2008 ,
173
Cultural Paradoxes Reflected in Brand Meaning: Mcdonald=S in Shanghai China
Cultural Paradoxes Reflected in Brand Meaning: Mcdonald=S in Shanghai China
Giana M. Eckhardt, | Association for Consumer Research | 2002 ,
174
Measuring Implicit Consumer Attitudes and Predicting Brand Choice
Measuring Implicit Consumer Attitudes and Predicting Brand Choice
Michaela Wanke, | Association for Consumer Research | 2002 ,
175
The Brand Extension Evaluation Process: Insights From the Continuum Model of Impression Formation
The Brand Extension Evaluation Process: Insights From the Continuum Model of Impression Formation
Ashwani Monga, | Association for Consumer Research | 2002 ,
176
Over-Reading Into the Visual Print Ad: the Development of Weak Implicatures Among Consumers From the United States, Spain, and the Philippines
Over-Reading Into the Visual Print Ad: the Development of Weak Implicatures Among Consumers From the United States, Spain, and the Philippines
Michael A. Callow, | Association for Consumer Research | 2002 ,
177
Vouchers for Private Schooling in Colombia: Evidence from a Randomized Natural Experiment
Vouchers for Private Schooling in Colombia: Evidence from a Randomized Natural Experiment
Joshua Angrist, | American Economic Assn | 2002 ,
178
Report of the Committee on Economic Education for 2010
Report of the Committee on Economic Education for 2010
Michael Watts, | American Economic Assn | 2011 ,
179
Applying Fixed Effects to Hierarchical Segregation Models
Applying Fixed Effects to Hierarchical Segregation Models
Dina Shatnawi, | American Economic Assn | 2011 ,
180
Monopsony, Mobility, and Sex Differences in Pay: Missouri School Teachers
Monopsony, Mobility, and Sex Differences in Pay: Missouri School Teachers
Michael R, | American Economic Assn | 2011 ,
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