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171
Self-Service Technologies : Understanding Customer Satisfaction with Technology-Based Service Encounters
Self-Service Technologies : Understanding Customer Satisfaction with Technology-Based Service Encounters
Matthew L. Meuter, | American Marketing Association | 2000 ,
172
Marketing Literature Review
Marketing Literature Review
Myron Leonard, | American Marketing Association | 2003 ,
173
A Configuration Theory Assessment of Marketing Organization Fit with Business Strategy and Its Relationship with Marketing Performance
A Configuration Theory Assessment of Marketing Organization Fit with Business Strategy and Its Relationship with Marketing Performance
Douglas W. Vorhies, | American Marketing Association | 2003 ,
174
Trading off between Value Creation and Value Appropriation: The Financial Implications of Shifts in Strategic Emphasis
Trading off between Value Creation and Value Appropriation: The Financial Implications of Shifts in Strategic Emphasis
Natalie Mizik, | American Marketing Association | 2003 ,
175
Marketing Literature Review
Marketing Literature Review
Myron Leonard, | American Marketing Association | 2000 ,
176
Firms Reap What They Sow: The Effects of Shared Values and Perceived Organizational Justice on Customers' Evaluations of Complaint Handling
Firms Reap What They Sow: The Effects of Shared Values and Perceived Organizational Justice on Customers' Evaluations of Complaint Handling
James G. Maxham III, | American Marketing Association | 2003 ,
177
The Effects of Strategy Type on the Market Orientation-Performance Relationship
The Effects of Strategy Type on the Market Orientation-Performance Relationship
Ken Matsuno and John T. Mentzer, | American Marketing Association | 2000 ,
178
Marketing Literature Review
Marketing Literature Review
Myron Leonard, | American Marketing Association | 2001 ,
179
Marketing Literature Review
Marketing Literature Review
Myron Leonard, | American Marketing Association | 2001 ,
180
The Chain of Effects from Brand Trust and Brand Affect to Brand Performance : The Role of Brand Loyalty
The Chain of Effects from Brand Trust and Brand Affect to Brand Performance : The Role of Brand Loyalty
Arjun Chaudhuri and Morris B. Holbrook, | American Marketing Association | 2001 ,
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