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161
Price-Based Global Market Segmentation for Services
Price-Based Global Market Segmentation for Services
Ruth N. Bolton, | American Marketing Association | 2003 ,
162
Grocery Price Setting and Quantity Surcharges
Grocery Price Setting and Quantity Surcharges
David E. Sprott, | American Marketing Association | 2003 ,
163
What to Convey in Antismoking Advertisements for Adolescents
What to Convey in Antismoking Advertisements for Adolescents
Cornelia Pechmann, | American Marketing Association | 2003 ,
164
Marketing Literature Review
Marketing Literature Review
Myron Leonard, | American Marketing Association | 2000 ,
165
The Influence of Anxiety: Ephebes, Épées, Posterity, and Preposterity in the World of Stephen Brown
The Influence of Anxiety: Ephebes, Épées, Posterity, and Preposterity in the World of Stephen Brown
Morris B. Holbrook, | American Marketing Association | 2000 ,
166
Marketing Literature Review
Marketing Literature Review
Myron Leonard, | American Marketing Association | 2000 ,
167
Antecedents and Consequences of Marketing Managers' Conflict-Handling Behaviors
Antecedents and Consequences of Marketing Managers' Conflict-Handling Behaviors
X. Michael Song, | American Marketing Association | 2000 ,
168
Corridors of Influence in the Dissemination of Customer-Oriented Strategy to Customer Contact Service Employees
Corridors of Influence in the Dissemination of Customer-Oriented Strategy to Customer Contact Service Employees
Michael D. Hartline, | American Marketing Association | 2000 ,
169
Marketing Literature Review
Marketing Literature Review
Myron Leonard, | American Marketing Association | 2000 ,
170
Understanding the Customer Base of Service Providers : An Examination of the Differences between Switchers and Stayers
Understanding the Customer Base of Service Providers : An Examination of the Differences between Switchers and Stayers
Jaishankar Ganesh, | American Marketing Association | 2000 ,
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