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151
When is a Preannounced New Product Likely to be Delayed?
When is a Preannounced New Product Likely to be Delayed?
Yuhong Wu, | American Marketing Association | 2004 ,
152
Portfolios of Interfirm Agreements in Technology-Intensive Markets : Consequences for Innovation and Profitability
Portfolios of Interfirm Agreements in Technology-Intensive Markets : Consequences for Innovation and Profitability
Stefan Wuyts, | American Marketing Association | 2004 ,
153
The Roles of Channel-Category Associations and Geodemographics in Channel Patronage
The Roles of Channel-Category Associations and Geodemographics in Channel Patronage
J. Jeffrey Inman, | American Marketing Association | 2004 ,
154
Customer Portfolio Management : Toward a Dynamic Theory of Exchange Relationships
Customer Portfolio Management : Toward a Dynamic Theory of Exchange Relationships
Michael D. Johnson, | American Marketing Association | 2004 ,
155
Antecedents of Export Venture Performance : A Theoretical Model and Empirical Assessment
Antecedents of Export Venture Performance : A Theoretical Model and Empirical Assessment
Neil A. Morgan, | American Marketing Association | 2004 ,
156
Beyond Adoption : Development and Application of a Use-Diffusion Model
Beyond Adoption : Development and Application of a Use-Diffusion Model
Chuan-Fong Shih, | American Marketing Association | 2004 ,
157
First in, First out? The Effects of Network Externalities on Pioneer Survival
First in, First out? The Effects of Network Externalities on Pioneer Survival
Raji Srinivasan, | American Marketing Association | 2004 ,
158
Product Complements and Substitutes in the Real World : The Relevance of “Other Products”
Product Complements and Substitutes in the Real World : The Relevance of “Other Products”
Allan D. Shocker, | American Marketing Association | 2004 ,
159
Evolving to a New Dominant Logic for Marketing
Evolving to a New Dominant Logic for Marketing
Stephen L. Vargo, | American Marketing Association | 2004 ,
160
How Critical are Critical Reviews? The Box Office Effects of Film Critics, Star Power, and Budgets
How Critical are Critical Reviews? The Box Office Effects of Film Critics, Star Power, and Budgets
Suman Basuroy, | American Marketing Association | 2003 ,
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