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151
Consumer Preference Between Price and Feature Changes
Consumer Preference Between Price and Feature Changes
Scott, M., | Association for Consumer Research | 2006 ,
152
Effective Counter Persuasion: Creating Lasting Resistance to a Stronger Opponent
Effective Counter Persuasion: Creating Lasting Resistance to a Stronger Opponent
Petrova, P. K., | Association for Consumer Research | 2006 ,
153
The Effects of Reciprocity in a Triadic Relationship
The Effects of Reciprocity in a Triadic Relationship
Gallan, A. S, | Association for Consumer Research | 2007 ,
154
Exploring the Concept and Measurement of General Risk Aversion
Exploring the Concept and Measurement of General Risk Aversion
Mandrik, C. A., | Association for Consumer Research | 2005 ,
155
A Non-Interactive Social Presence in a Retail Setting: An Investigation of Its Impact on Consumers' Emotions, Cognitive Performance, and Self-Presentation Behaviors
A Non-Interactive Social Presence in a Retail Setting: An Investigation of Its Impact on Consumers' Emotions, Cognitive Performance, and Self-Presentation Behaviors
Argo, J. J., | Association for Consumer Research | 2005 ,
156
Social Norms and Shelf Space Strategies: Influencing Consumer Purchase Decisions at the Retail Shelf
Social Norms and Shelf Space Strategies: Influencing Consumer Purchase Decisions at the Retail Shelf
Montoya, D. Y., | Association for Consumer Research | 2005 ,
157
Guilt and Purchase Commitment: Understanding Feelings of Guilt in a Retail Purchase Context
Guilt and Purchase Commitment: Understanding Feelings of Guilt in a Retail Purchase Context
Dahl, D. W., | Association for Consumer Research | 2005 ,
158
Expanding the Boundaries of Consumer Socialization Research
Expanding the Boundaries of Consumer Socialization Research
Bristol, T., | Association for Consumer Research | 2005 ,
159
The Impact of Computer Anxiety on the Evaluation of Prices on the Internet
The Impact of Computer Anxiety on the Evaluation of Prices on the Internet
Rajneesh Suri, | Association for Consumer Research | 2002 ,
160
The Role of Perceived Review Credibility in the Context of Brand Equity Dilution Through Negative Product Reviews on the Internet
The Role of Perceived Review Credibility in the Context of Brand Equity Dilution Through Negative Product Reviews on the Internet
Bambauer-Sachse S, | Association for Consumer Research | 2011 ,
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