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131
Why Are Some Salespeople Better at Adapting to Organizational Change?
Why Are Some Salespeople Better at Adapting to Organizational Change?
Michael Ahearne, | American Marketing Association | 2010 ,
132
Customer Prioritization : Does It Pay off, and How Should It Be Implemented?
Customer Prioritization : Does It Pay off, and How Should It Be Implemented?
Christian Homburg, | American Marketing Association | 2008 ,
133
The Sound of Brands
The Sound of Brands
Jennifer J. Argo, | American Marketing Association | 2010 ,
134
The Service Models of Frontline Employees
The Service Models of Frontline Employees
Rita Di Mascio, | American Marketing Association | 2010 ,
135
Consumer Response to Drug Risk Information: The Role of Positive Affect
Consumer Response to Drug Risk Information: The Role of Positive Affect
Anthony D. Cox, | American Marketing Association | 2010 ,
136
Marketing in the C-Suite: A Study of Chief Marketing Officer Power in Firms' Top Management Teams
Marketing in the C-Suite: A Study of Chief Marketing Officer Power in Firms' Top Management Teams
Pravin Nath, | American Marketing Association | 2011 ,
137
Instant Customer Base Analysis : Managerial Heuristics Often "Get It Right"
Instant Customer Base Analysis : Managerial Heuristics Often "Get It Right"
Markus Wübben and Florian v. Wangenheim, | American Marketing Association | 2008 ,
138
Holistic Package Design and Consumer Brand Impressions
Holistic Package Design and Consumer Brand Impressions
Ulrich R. Orth and Keven Malkewitz, | American Marketing Association | 2008 ,
139
Delight by Design : The Role of Hedonic versus Utilitarian Benefits
Delight by Design : The Role of Hedonic versus Utilitarian Benefits
Ravindra Chitturi, | American Marketing Association | 2008 ,
140
Do Frontline Mechanisms Matter? Impact of Quality and Productivity Orientations on Unit Revenue, Efficiency, and Customer Satisfaction
Do Frontline Mechanisms Matter? Impact of Quality and Productivity Orientations on Unit Revenue, Efficiency, and Customer Satisfaction
Detelina Marinova, | American Marketing Association | 2008 ,
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William Marbury v. James Madison, Secretary of State of the United States
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